For agricultural workers, 2021 is an extraordinary year; for the East China Theater of Agriculture and Fertilizer Industry, it is a year full of harvests. On November 6th, 33 soldiers from the East China Theater returned with honors, gathered at the headquarters, returned to study, empowered and improved, and started their journey again!
Summary Planning Section
----Let the idea of winning a war become a belief
On November 6, the East China Region launched the debriefing plan. Each soldier will debrief the 21-year market review and the 22-year plan. The report includes market experience and operational highlights, as well as failure cases and summaries of gains and losses. Under the guidance of regional director Meng Xiangyu and branch managers, the 22-year planning has clear thinking and clear actions.
Ability Empowerment Section
----Create value for customers and build a brand promotion system
In order to better improve the overall ability of business managers and better serve customers, this kick-off meeting invited the heads of relevant departments of the company to answer the problems encountered in the business process for 21 years, and systematically improve personal capabilities. Training.
Sharing of practical experience in benchmarking markets in East China
Start the inspirational section
----Focus on growth strategy, integration, mutual assistance and win-win
To set a benchmark and praise the advanced, on November 8, the East China Region announced the achievements of 21 years, and commended outstanding business managers and branch managers.
After the commendation, Meng Xiangyu, Director of East China Region, summarized the East China Region in 2021, made a comprehensive summary from the aspects of performance achievement, customer evaluation, work highlights, etc., and made an interpretation of the theme of "Focus on Strategy, Integration and Mutual Assistance" in 2022. Under the company-level strategy of "stabilization, transfer, expansion and cultivation", the "612" project in East China is proposed, that is, 1 goal, 10 conferences, 100 new secondary businesses, 1,000 new large planters, 10,000 times Video dissemination, 100,000 grower audiences, 20 new customer development. Focusing on strategy execution, Mr. Meng also made a 22-year tactical interpretation of the East China Region, namely "expanding, building, meeting, and spreading", each market has set tactical goals to better help customers deepen the market, Do it through.
In terms of team ability improvement, Mr. Meng also put forward a targeted methodology for achieving high goals, clarified the business manager's operational ideas, improved the business manager's market awareness, and helped to achieve the 22-year goal and improve his ability!
After three days and three parts of empowerment, I believe that the soldiers in East China Region have clarified their planning goals and strategies and tactics for 22 years.