Using Books as a Bridge, Gathering Friends Through Wisdom | Reflections by Liu Xiaochen of the R&D Center on “The Eternal Living Fire”

Release Date:

2024-07-31

Promote the integration of technological innovation and management innovation.

Reflections on Reading “The Eternal Living Fire”

R&D Center — Liu Xiaochen

After reading Mr. Zhang Ruimin’s book, “The Eternal Living Flame,” I, as a fertilizer researcher and developer, was profoundly inspired—feeling as though a door had been opened to a new world where managerial innovation and technological advancement converge. This book not only offers an in-depth analysis of Haier Group’s evolution but also presents profound reflections on core issues such as corporate management, the value of talent, customer needs, and continuous innovation, providing invaluable insights for my work.

First and foremost, Mr. Zhang Ruimin repeatedly underscores in his book the principle that “people are everything,” a view with which I deeply resonate. In the field of fertilizer research and development, talent is equally a core resource. Every R&D professional is a wellspring of innovation; their wisdom, enthusiasm, and creativity are the driving forces behind the continuous upgrading and evolution of our products. As Zhang Ruimin puts it, the “human‑centered, single‑unit” management model—by harnessing the initiative of each individual and forging organic connections with customers and the market—can likewise be applied to our R&D efforts. We must align the personal goals of our R&D team members with the company’s overarching objectives, ensuring that everyone recognizes their own value and, in turn, unleashes greater creativity and passion for their work.

Secondly, the book’s assertion that “the customer is the foundation of survival” has deepened my understanding of market demand. In fertilizer research and development, we must not only focus on a product’s technical performance but also gain a thorough grasp of our customers’ needs and expectations. Only by truly putting ourselves in the customer’s shoes can we create products that meet market demands and remain competitive. At the same time, this underscores the importance of maintaining keen market insight, promptly identifying shifts in the marketplace, and providing robust support for the company’s long-term growth.

Moreover, Mr. Zhang Ruimin’s emphasis on management innovation has been profoundly inspiring to me. In the field of fertilizer research and development, management innovation is equally vital. We must continuously refine our R&D processes, enhance efficiency, and strengthen team collaboration to foster knowledge sharing. All of this requires us to adopt cutting-edge management philosophies and methodologies. By reading “The Eternal Living Fire,” I have grown even more determined to pursue breakthroughs in management, with the hope of integrating Haier Group’s management expertise into our R&D efforts and driving the overall advancement of our team.

The book also discusses the integration of technological innovation with managerial innovation, which has given me a more comprehensive understanding of technological advancement. In the field of fertilizer research and development, technological innovation is a key driver of industry progress. However, technological innovation alone is not enough; we must combine it with managerial innovation to create a powerful synergy. Only in this way can we maintain a competitive edge in an increasingly fierce market.

Finally, I would like to say that “The Eternal Living Fire” is not merely a book on business management; it is also a work of profound life wisdom. It has deepened my understanding that, whether in our careers or in our personal lives, we must continually learn and strive to improve. Only by maintaining an open mind and daring to embrace new ideas and perspectives can we journey farther and more steadily into the future.

In short, “Eternal Living Fire” has offered me invaluable insights and reflections. As a fertilizer researcher and developer, I will approach my work with even greater enthusiasm and unwavering conviction, striving to integrate technological innovation with managerial excellence and contributing my efforts to the company’s growth. At the same time, I will continue to learn and improve, endeavoring to become a more accomplished and more valuable individual.

CCTV.com reports: Against the backdrop of comprehensively advancing rural revitalization and accelerating agricultural modernization, agricultural scientific and technological innovation has become a key driving force for green agriculture. Leveraging the research platforms of Shandong Agricultural University, Shandong Nongda Fertilizer Technology Co., Ltd. has successfully developed a new functional foliar fertilizer called “Nongda Leaf Power.” Field trial data confirm that this product significantly enhances crop photosynthetic efficiency and improves fruit quality, offering a fresh solution for boosting agricultural productivity and quality.

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The postdoctoral proposal defense at Nongda Fertilizer Industry marks the beginning of a new chapter in agricultural research.

On April 21, the review meeting for the postdoctoral proposal defenses of Dr. Li Pei and Dr. Cong Ping was held at the Agricultural University Fertilizer Company. Distinguished experts—including Academician Xu Minggang from Shanxi Agricultural University, Professors Zhang Min and Wan Yongshan, Dean Zhu Ge Yuping from Shandong Agricultural University, and Minister Gao Xia of the Soil and Fertilizer Department at the Shandong Provincial Agricultural Technology Extension Center—gathered to jointly embark on a new chapter in agricultural research.

2026-04-28

The Fertilizer Branch of the China Agricultural University Alumni Association hosted a “Symposium on High-Quality Development of China’s Fertilizer Industry” in Sanya, jointly charting a new roadmap for industry transformation and talent cultivation.

On December 6–7, the Fertilizer Branch of the China Agricultural University Alumni Association hosted the “Symposium on High-Quality Development of China’s Fertilizer Industry” in Yazu, Sanya.

2026-02-03

Nongda Technology has become the first company from Shandong Province to list on the Beijing Stock Exchange in 2026.

Taian City has consistently regarded promoting corporate IPOs as a key lever in building a strong, new‑type industrial city, and has innovatively established working mechanisms such as leadership‑assigned oversight for listed companies, empowerment task forces, one‑stop service via a single official letter, and direct communication channels between disciplinary inspection authorities and enterprises.

2026-02-03

Shandong’s first IPO of the year! Shandong Agricultural University Technology listed on the Beijing Stock Exchange.

On January 28, Shandong Agricultural University Fertilizer Technology Co., Ltd. was listed on the Beijing Stock Exchange, becoming the first company in Shandong Province to debut on the A-share market this year.

2024-09-14

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Using Books as a Bridge, Gathering Friends Through Wisdom | Reflections by Liu Xiaochen of the R&D Center on “The Eternal Living Fire”

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