To enable more growers to obtain greater benefits
To enable more growers to obtain greater benefits
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Harnessing Category-Specific Momentum to Lead Industry Growth | Nongda Group’s Summer Marketing Summit Concludes Successfully

Release Date:

2023-03-05

On the afternoon of March 5, the 2023 Nongda Fertilizer Industry Summer Marketing Summit, themed “Harnessing Category Synergies to Drive Industry Growth,” was held in Tai’an, Shandong. The event brought together Ma Xuewen, Chairman of Nongda Group; Zhang Ming, Director of the Sales Management Center; Xu Yinmei, Director of Sales and Finance; Guo XinSong, President of the Academy of Agricultural Sciences; Song Wei, Director of the Marketing Center; regional directors; and more than 500 core distributors from across the country.
Chairman Ma Xuewen began by extending a warm welcome and heartfelt gratitude to the distinguished guests who had traveled from afar. He then summarized the company’s counter‑trend growth in 2022, highlighting how the sales elite, distributors, farmers, and back‑office teams united as one to demonstrate the power of collaboration. At present, Nongda Group has established a nationwide presence, laying a solid foundation for development. To foster a more systematic, comprehensive, scientifically sound, and efficiently operating institutional framework, the company is focusing on building a single base and a core regional hub. Looking ahead, it will comprehensively expand into key markets such as Xinjiang, Northeast China, and Luohe, commissioning new production facilities to shorten transportation distances, enhance supply efficiency, and systematically reduce costs.
He noted that, from the very inception of Nongda Group, its founding mission has been “to help more farmers achieve greater economic returns.” Regarding this goal of “greater returns,” Ma Xuewen believes the company enjoys a distinct advantage: an exceptionally strong team of experts capable of developing high‑quality “humic acid‑plus” products. As for “helping more farmers,” Nongda must work in close synergy with its distributors, confidently promoting these products through demonstrations, comparative trials, field visits, and outreach—while firmly grounded in an understanding of their true value—in order to co‑create a shared brand.
The agricultural inputs industry is currently undergoing a period of transformation. President Ma encourages all members of the Agricultural University to master resource integration, embrace available resources, leverage external momentum, and thrive in alignment with prevailing trends. In closing, President Ma drew inspiration for himself and the university’s partners from the saying: “Though the road be long, it will be reached by those who walk; though the task be difficult, it will be accomplished by those who act.”
Amid warm applause, Nongda Group presented awards to its core distributors recognized as “Promotion Role Models” and “Pioneering Stars,” encouraging them to share compelling stories about Nongda’s humic acid products and to co‑brand with Nongda.
Subsequently, Guo Xinsong, Director of the Agricultural Science Institute of Nongda Group, and Xia Haimeng, Director of the Central China Region, addressed the attending distributors, offering insights and strategic recommendations on “Product Development and Customer Needs in the New Landscape” and “The Battle for Opportunities in the Evolving Market Environment.”
With its high‑quality, exceptional products, Nongda has cultivated a large base of loyal partners. Finally, the strategic core—Nongda Group’s Customer Development Fund and its summer sales policy—brought the event to a thrilling climax, as distributors rushed to remit payments and place orders for the next season’s products.

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