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To enable more growers to obtain greater benefits
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Your Mindset Determines Your Path | Heartfelt Advice for All Dealers

Release Date:

2023-07-21

How can we join forces and achieve victory together in the golden season of the 2023 autumn “campaign”? General Manager Meng emphasized that mindset determines the way forward. First, clearly define your responsibilities and seize the initiative.
What are the recommendations for dealers to follow? First Go out more, reach deep into households and onto the fields, and shift from traditional brick-and-mortar retail to mobile, on-the-ground sales. This means distributors must set aside their established mindsets, step outside their stores, immerse themselves in the market, and gain a thorough understanding of consumer needs in order to better drive their business. Second Treat the Agricultural University as your own enterprise and brand—this is not just the university’s, but everyone’s! Shift from mere sales to brand management: rigorously select high‑quality brands and adopt a clear, strategic brand‑management positioning. Only then can you seize the initiative and secure an unbeatable position in future development. Third, More technical guidance services should be provided to farmers, with distributors transitioning into service providers. Fourth, Place a strong emphasis on high-value-added products, shifting the focus from driving sales through promotion to prioritizing quality.
Secondly, optimize channels and focus efforts. Distributors should strengthen channel optimization and management by identifying the top ten retailers in the market as priority partners, enhancing communication and collaboration to boost their sales performance and competitiveness. At the same time, they should reassess customer quality, focus their efforts strategically, and allocate substantial time and premium resources to high‑value customers, thereby improving customer satisfaction and loyalty.
Building a robust end‑market infrastructure and expanding our rural distribution network are essential. We must focus on delivering value right at the field level, strengthen word‑of‑mouth marketing, and leverage service to build trust and drive sales—this is the foundation. At the same time, we need to carefully select key accounts and sharpen our targeting, deepen communication and collaboration with large-scale farmers and agricultural cooperatives, enhance our marketing and service capabilities, and better meet customer needs.

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