Zhu Jinsheng: A Story of an Agricultural Inputs Entrepreneur

Release Date:

2023-08-21

Zhu Jinsheng, the operator of the Huarui Agricultural Supplies Business in Cheqiao Town, Huai’an District, has become synonymous with high-quality agricultural services and efficient crop‑management guidance in the local area. His success is no accident; it stems from his deep passion for agriculture and his unwavering commitment to technological innovation.

Zhu Jinsheng is keenly aware that high-quality agricultural inputs are the foundation of agricultural production. His pursuit of superior inputs knows no bounds, and he remains concerned about the excessive vegetative growth caused by other fertilizers. Moreover, as water chestnuts require deep, fertile soils rich in organic matter, they demand a balanced supply of nitrogen, phosphorus, and potassium. Consequently, he decided to opt for the Nongda humic acid–based compound fertilizer series.

Among them, one 18-18-18 compound fertilizer he represents, backed by the Agricultural University’s activated humic acid technology, has earned the trust of numerous large-scale farmers thanks to its long-lasting stability, soil‑loosening and soil‑improving effects, and balanced nutrient profile. He firmly believes that only such fertilizers can keep the soil loose and provide crops with a sustained supply of nutrients.

Regarding the management of water chestnuts, Qian Zhu Jinsheng notes that the first step in cultivation is seedling production. To begin, it’s essential to select suitable seeds and subject them to appropriate pre‑treatment. Next, seedlings should be raised in an optimal soil and environmental setting, which involves carefully regulating the water level. Both excessively high and excessively low water levels can adversely affect seedling growth. Therefore, How to properly regulate water levels has become a major challenge in the seedling-raising process.

Next comes transplanting. At this stage, growers must address how to protect water chestnut plants from pest and disease infestations. Such threats not only reduce yield but also compromise product quality. If growers lack the necessary knowledge, they may find themselves in a predicament with no effective means of pest and disease control.

To address these challenges, many farmers have turned to Zhu Jinsheng for assistance. Upholding a customer‑first philosophy, Zhu emphasizes that enhancing service quality is key to boosting sales, patiently guiding farmers and sharing his self‑acquired expertise without reservation. When faced with issues beyond his expertise, the university’s business managers and agricultural extension specialists promptly provide guidance, helping farmers resolve their problems.

Moreover, Zhu Jinsheng has consistently kept a close eye on the cultivation of water chestnuts. He frequently visits the fields, promptly discusses any issues he identifies with the farmers, and proposes effective solutions. His dedicated service has earned him the respect and trust of the growers. Over two years, his sales reached 3,200 tons, nearly doubling in the second year compared to the first.

Zhu Jinsheng stated: “Nongda Group takes ‘enabling more farmers to achieve greater economic returns’ as its corporate mission, supported by technical services. Over the years, Nongda has continuously developed new technologies to ensure product compatibility and performance. Moreover, adopting a model of demonstration, comparison, and on-site observation, we have established deep roots at the grassroots level, providing professional technical support to farmers. This approach has not only transformed traditional agricultural practices but also boosted agricultural efficiency, delivering tangible benefits to growers. We plan to host a water chestnut‑cultivation challenge competition this October, offering farmers in Cheqiao an expanded platform for exchanging knowledge and experiences in water chestnut cultivation.”

In fact, his success stems not only from his agency of high‑quality products, but also from his relentless self‑education and his unwavering commitment to helping farmers tackle a wide range of challenges. His influence has long since extended beyond the Huarui Agricultural Supplies Department, becoming a key driving force behind the local brand’s reputation and the region’s agricultural development.

An ordinary yet extraordinary agricultural‑input entrepreneur, his story will inspire us to keep moving forward. We wish Mr. Zhu every success as he hosts the water chestnut appraisal competition.

CCTV.com reports: Against the backdrop of comprehensively advancing rural revitalization and accelerating agricultural modernization, agricultural scientific and technological innovation has become a key driving force for green agriculture. Leveraging the research platforms of Shandong Agricultural University, Shandong Nongda Fertilizer Technology Co., Ltd. has successfully developed a new functional foliar fertilizer called “Nongda Leaf Power.” Field trial data confirm that this product significantly enhances crop photosynthetic efficiency and improves fruit quality, offering a fresh solution for boosting agricultural productivity and quality.

2026-04-28

The postdoctoral proposal defense at Nongda Fertilizer Industry marks the beginning of a new chapter in agricultural research.

On April 21, the review meeting for the postdoctoral proposal defenses of Dr. Li Pei and Dr. Cong Ping was held at the Agricultural University Fertilizer Company. Distinguished experts—including Academician Xu Minggang from Shanxi Agricultural University, Professors Zhang Min and Wan Yongshan, Dean Zhu Ge Yuping from Shandong Agricultural University, and Minister Gao Xia of the Soil and Fertilizer Department at the Shandong Provincial Agricultural Technology Extension Center—gathered to jointly embark on a new chapter in agricultural research.

2026-04-28

The Fertilizer Branch of the China Agricultural University Alumni Association hosted a “Symposium on High-Quality Development of China’s Fertilizer Industry” in Sanya, jointly charting a new roadmap for industry transformation and talent cultivation.

On December 6–7, the Fertilizer Branch of the China Agricultural University Alumni Association hosted the “Symposium on High-Quality Development of China’s Fertilizer Industry” in Yazu, Sanya.

2026-02-03

Nongda Technology has become the first company from Shandong Province to list on the Beijing Stock Exchange in 2026.

Taian City has consistently regarded promoting corporate IPOs as a key lever in building a strong, new‑type industrial city, and has innovatively established working mechanisms such as leadership‑assigned oversight for listed companies, empowerment task forces, one‑stop service via a single official letter, and direct communication channels between disciplinary inspection authorities and enterprises.

2026-02-03

Shandong’s first IPO of the year! Shandong Agricultural University Technology listed on the Beijing Stock Exchange.

On January 28, Shandong Agricultural University Fertilizer Technology Co., Ltd. was listed on the Beijing Stock Exchange, becoming the first company in Shandong Province to debut on the A-share market this year.

2024-09-14

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Zhu Jinsheng: A Story of an Agricultural Inputs Entrepreneur

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