To enable more growers to obtain greater benefits
To enable more growers to obtain greater benefits
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Sales performance has tripled—yet he did this…

Release Date:

2023-09-05

Service is the bridge that connects a company and its customers. Throughout the agricultural production process, while ensuring product quality, the company provides comprehensive, high‑quality services—including technical guidance, product promotion, and after‑sales support—to address the challenges faced by customers in farming, thereby strengthening their trust in and loyalty to the company.
In the South China regional sales market, Bao Xiang, Senior Business Manager at the Jiangxi Branch, has targeted more than 30 large-scale growers and a small number of independent retail outlets in Zhangshu City and Gao’an City. He is committed to providing them with high-quality services, becoming their… Agricultural Technology Service Provider , this kind of Identity Transformation This has enhanced his authority in the eyes of farmers and enabled him to better serve them.
During the service process, Bao Xiang provides farmers with tailored product recommendations and cultivation plans, while closely monitoring crop growth. By offering end-to-end support and organizing field‑visit workshops, he demonstrates his expertise and dedication, earning farmers’ trust and loyalty. Among them, large‑scale farmer Mr. Xiao, who manages 1,000 mu of farmland, has been seeking high‑quality agricultural inputs and services to boost both productivity and profitability. In the end, he chose Nongda’s silicon‑zinc dual‑action fertilizer. This decision was made possible because, after Mr. Xiao began using the dual‑control fertilizer, Bao Xiang provided continuous on‑site monitoring and jointly validated the results, further strengthening Mr. Xiao’s confidence in Nongda’s products and services.
Bao Xiang stated that customer demand for agricultural inputs is steadily rising, and we must pay close attention to the quality and effectiveness of our services. Luo Ronghua, the director of an agricultural technology station at the Wangjiawei outlet in Gao’an, has promoted “Nongda Dual-Control Fertilizer,” which has earned the recognition and trust of local farmers. This was Mr. Luo’s first time engaging in fertilizer promotion; initially, he had not chosen to become an agent for Nongda. As for Nongda’s products, Bao Xiang was fully confident, so during the early rice season he sent several bags of Nongda’s dual‑control fertilizer to Boss Luo. To verify the fertilizer’s effectiveness, Boss Luo organized several farmers to conduct field trials. During the process Bao Xiang provided end-to-end oversight and guidance. Through experimental monitoring and a demonstration event attended by a hundred observers, “Nongda Dual-Control Fertilizer” stood out among three competing products. Mr. Luo became the fertilizer’s key promoter, selling two truckloads of the product…
At present, WeChat Video Accounts have become a key platform for people to access information and exchange perspectives. Beyond simply sharing content, they also help promote brands and deepen consumers’ awareness of Nongda’s products. In addition to posting company‑produced videos, Bao Xiang creates his own promotional materials—such as field‑visit reports and comparative videos of demonstration plots—complemented by performance‑validation data. This year, he has produced a total of 93 videos, significantly boosting local distributors’ and farmers’ recognition of Nongda’s offerings.
In summary, Clearly defined target audiences, high-quality product selection and promotion, and comprehensive, timely service support. It is key to marketing. Bao Xiang’s story is worth pondering and drawing inspiration from, with the hope that it will help us make progress in a fiercely competitive market.
This It also demonstrates that precise targeting, problem-solving, enhancing customer satisfaction, and meeting customer needs have driven Bao Xiang’s nearly 1,000-ton increase. The key.

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