Outstanding Business Sharing | How to Take New Client Acquisition to the Next Level

Release Date:

2023-10-18

New customer acquisition is the driving force behind a company’s sustained growth. It’s like a towering tree: only by continuously absorbing fresh nutrients can it thrive and flourish. Since joining the Guangdong branch, Xiong Fei has maintained relatively steady growth in new customers for two consecutive years. On the topic of new‑customer development, she shared her insights: “In the early stages of taking charge of the market, I faced numerous challenges. Although progress in acquiring new clients was modest, resistance remained significant—many farmers focused solely on price while overlooking product performance, resulting in low customer retention. To address this issue, I analyzed the problem from multiple angles and implemented targeted strategies.”

At the outset of taking over the market, I conducted an in-depth analysis of the crops grown and their characteristics, as well as the fertilizer requirements, across the five regions of Wuchuan, Lianjiang, Suixi, Leizhou, and Xuwu—taking into account soil conditions, climatic factors, and other relevant variables. At the same time, I gathered pertinent data to provide a solid foundation for product promotion. For example, for dragon fruit during the winter–spring season, organic fertilizers are applied, primarily chicken manure, with supplemental topdressing using fully water‑soluble compound fertilizers delivered via drip irrigation; for sweet potatoes planted in the seventh and eighth lunar months, 80–100 jin of base fertilizer is used, followed by drip‑irrigation of fully water‑soluble compound fertilizers as a topdress, while the autumn‑planted crop has a growth cycle of 4–5 months… Gradually Be familiar with the characteristics of market crops and possess relevant data. ， Just like a battle, only by understanding the enemy’s (the crop’s) vulnerabilities can one devise an effective strategy.

After clarifying the characteristics of market crops, I Choose the right products for targeted promotion. 。 For paddy rice, our company’s specialized fertilizer perfectly aligns with its key advantages—short growth cycles, rapid results, and minimal credit‑based sales pressure—while also meeting the current market demand for high‑brand rice fertilizers. Moreover, we offer a comprehensive line of rice‑specific formulations. After application in our region, crops exhibit well‑developed root systems with abundant white roots, uniform tillering, robust stems, and consistent, vigorous growth accompanied by vibrant leaf coloration. These outstanding performance outcomes provide strong evidence of our product’s effectiveness.

After selecting a product, we need to identify suitable, high-quality customers. Match with high-quality clients and achieve precise collaboration. 。 Such customers should possess The characteristics of “three has and one lacks” In addition, candidates should have a passion for agriculture and demonstrate alignment with the university’s corporate culture, brand philosophy, and product attributes. We focus primarily on cultivating this type of customer base, leveraging our brand strengths and the comprehensive qualities of our products to earn their trust and recognition.

Moreover, in order to establish a long-term, stable cooperative relationship, we need to… Lay the groundwork, build the data, and act early. Through the establishment of demonstration fields and the collection of pilot data, we enable farmers to witness fertilizer efficacy and provide them with reliable, evidence-based guidance. At the same time, by gaining a thorough understanding of crop‑specific fertilization patterns throughout the growing season, we proactively address the needs of key customers and ensure preparedness for peak demand periods.

By consistently delivering trial demonstrations, yield assessments, and customer relationship management, we strengthen customer loyalty, fostering the long-term stability and growth of our partnerships. At the same time, these initiatives will help the company expand its market share and enhance its brand influence.

CCTV.com reports: Against the backdrop of comprehensively advancing rural revitalization and accelerating agricultural modernization, agricultural scientific and technological innovation has become a key driving force for green agriculture. Leveraging the research platforms of Shandong Agricultural University, Shandong Nongda Fertilizer Technology Co., Ltd. has successfully developed a new functional foliar fertilizer called “Nongda Leaf Power.” Field trial data confirm that this product significantly enhances crop photosynthetic efficiency and improves fruit quality, offering a fresh solution for boosting agricultural productivity and quality.

2026-04-28

The postdoctoral proposal defense at Nongda Fertilizer Industry marks the beginning of a new chapter in agricultural research.

On April 21, the review meeting for the postdoctoral proposal defenses of Dr. Li Pei and Dr. Cong Ping was held at the Agricultural University Fertilizer Company. Distinguished experts—including Academician Xu Minggang from Shanxi Agricultural University, Professors Zhang Min and Wan Yongshan, Dean Zhu Ge Yuping from Shandong Agricultural University, and Minister Gao Xia of the Soil and Fertilizer Department at the Shandong Provincial Agricultural Technology Extension Center—gathered to jointly embark on a new chapter in agricultural research.

2026-04-28

The Fertilizer Branch of the China Agricultural University Alumni Association hosted a “Symposium on High-Quality Development of China’s Fertilizer Industry” in Sanya, jointly charting a new roadmap for industry transformation and talent cultivation.

On December 6–7, the Fertilizer Branch of the China Agricultural University Alumni Association hosted the “Symposium on High-Quality Development of China’s Fertilizer Industry” in Yazu, Sanya.

2026-02-03

Nongda Technology has become the first company from Shandong Province to list on the Beijing Stock Exchange in 2026.

Taian City has consistently regarded promoting corporate IPOs as a key lever in building a strong, new‑type industrial city, and has innovatively established working mechanisms such as leadership‑assigned oversight for listed companies, empowerment task forces, one‑stop service via a single official letter, and direct communication channels between disciplinary inspection authorities and enterprises.

2026-02-03

Shandong’s first IPO of the year! Shandong Agricultural University Technology listed on the Beijing Stock Exchange.

On January 28, Shandong Agricultural University Fertilizer Technology Co., Ltd. was listed on the Beijing Stock Exchange, becoming the first company in Shandong Province to debut on the A-share market this year.

2024-09-14

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Outstanding Business Sharing | How to Take New Client Acquisition to the Next Level

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