On November 21, Nongda Group convened the 2024 Winter Stockpiling Summit for Outstanding Customers of its Northwest Region in Changde, Hunan, under the theme “Finalizing the Western Strategy, Crafting a Blueprint for Win-Win Cooperation.” The event was attended by company executives including Ding Fangjun, Deputy General Manager; Song Wei, Director of the Marketing Center; Zhang Ming, Director of the Sales Management Center; and Xu Yinmei, Chief Financial Officer, along with more than one hundred distinguished agricultural-input distributors from the Northwest region.
This conference is not merely an order‑placement event; it is also a grand forum for forging strategic partnerships and jointly exploring the future direction of the agricultural inputs industry.
During his presentation on the current state of Nongda Group’s development and the company’s value‑adding initiatives, Deputy General Manager Ding Fangjun delved deeply into the “Three Specials.” Mr. Ding emphasized that Nongda Group possesses distinctive corporate characteristics: both of its flagship products—humic acid and controlled‑release fertilizer—have had their standards drafted and established by the Group itself. Nongda Group carries a unique mission; since its inception, it has remained true to its original aspiration of “for the soil,” conducting years of in‑depth research to thoroughly analyze soil structure and successfully develop humic acid—a one‑of‑a‑kind product that gives the Group a significant edge in enhancing fertilizer efficiency. In addition, Nongda Group offers specialized value‑added services: beyond building a technology‑driven big‑data platform, it is also expanding into new‑media channels, providing distributors with more efficient sales models. In 2024, Nongda Group unveiled a comprehensive strategic realignment aimed at elevating its brand nationwide.
General Manager Ding’s insightful presentation earned high praise from the clients, drawing thunderous applause. Many distributors expressed that, by partnering with China Agricultural University, they feel more confident in seizing opportunities and working together to realize the shared vision of building a world‑leading brand in the humic acid fertilizer industry.
In today’s increasingly competitive agricultural market, standing out and capturing market share has become a pressing challenge for every agribusiness. Song Wei, Director of the Marketing Center at Nongda Group, explained that the company has implemented a series of farmer‑focused marketing initiatives—such as “stabilizing the grassroots, boosting yields, benchmarking results, and competing on quality”—to strengthen its outreach. These efforts include roundtable discussions, “hand‑grenade” meetings, on‑site field visits, yield‑verification harvests, nationwide agricultural product competitions, and the “Quality China” campaign. Beyond providing substantial support to large-scale farmers, these activities have earned Nongda Group widespread market recognition and trust. Leveraging new media channels, Nongda Group is enhancing its engagement with the agricultural community and improving its services to farmers. In 2024, the company will continue to consolidate its foundations, drawing on its team of expert agronomic specialists to build a robust service framework, further strengthen its farmer‑centric offerings, and sustain innovation and growth in the digital‑media space.
Today, short videos are widely recognized, and for businesses, they have become one of the key pathways to successfully pivot online and drive sales. At the conference, Liu Yinglan, an agricultural‑product agent from Tianshui Qinan Tianyuanbang Agricultural Service Co., Ltd., shared her experience in “How to Capitalize on the Short‑Video Traffic Boom and Successfully Transition to Online Lead Generation and Sales.”
Drawing on her own experience, Ms. Liu Yinglan explained how short videos can effectively extend the reach of China Agricultural University’s agricultural services to a broader audience. Her content covers the dissemination of agricultural technologies, demonstrations of crop‑growing processes, and answers to consumer‑related questions, enabling viewers to gain a more intuitive understanding of the university’s products and services.
In Ms. Liu Yinglan’s presentation, we also witnessed the power of short‑video traffic. By meticulously curating her short videos, she attracted substantial online engagement and successfully converted that traffic into in‑store sales. This not only brought the company a larger pool of potential customers but also enhanced the brand’s visibility and influence.
In addition to Ms. Liu, many outstanding distributors were also in attendance, exchanging ideas and sharing their experiences. Nongda Group presented awards to the top-performing distributors.
Gao Han of the Nongda Group Research Institute delivered an in-depth presentation on “Product Development and Services Amidst Rapid Changes.” In response to evolving farmer profiles and shifting preferences in the era of information overload, Nongda Group has launched a series of innovative products—such as humic acid‑based organic‑inorganic formulations, controlled‑release fertilizers, and water‑soluble fertilizers—guided by customer needs. Moreover, the company’s R&D team serves not only as a product‑development unit but also as a service‑delivery platform, dedicated to creating cutting‑edge solutions that meet end‑user demands. Leveraging big data analytics, the group remains steadfastly committed to delivering user‑centric value.
In response to the expectations of our distinguished distributors, Wang Bin, Manager of the Northwest Branch, announced the marketing support and Northwest winter‑stocking policies. Starting with a policy‑level overview, Mr. Wang provided a detailed explanation of the specifics of these initiatives. He emphasized that the policies are designed to better serve our distributors, helping them expand their market share and achieve mutual success. Through favorable marketing incentives, distributors will gain access to additional resources and competitive advantages, ensuring greater support and security for our top-performing partners.
At the same time, he stated that he will continue to closely monitor market trends and dealer needs, refine policies accordingly, and provide enhanced support and services. He expressed hope that all dealers will seize this opportunity, work together, and achieve mutual success.
Looking ahead, Nongda Group will continue to uphold the customer‑centric philosophy, relentlessly innovate and refine its marketing strategies, and deliver even higher‑quality services and solutions to farmers.
