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Good news! The Heisongtu brand of Nongda Group has been selected as a 2023 Shandong High-Quality Brand!


Release Date:

2023-12-01

To thoroughly implement the guiding principles of the CPC Central Committee and the State Council’s “Guiding Opinions on Launching a Quality‑Improvement Campaign,” as well as the relevant spirit of the provincial Party committee and provincial government’s implementation plan, and to promote the enhancement of product and service quality, advance the strategies of building a province strong in quality and developing renowned brands, and support supply‑side structural reform, the Shandong Provincial Quality Evaluation Association, in accordance with the policies and regulations of the relevant authorities and with the strong support of enterprises and all concerned parties, has organized the cultivation and certification of high‑quality Shandong brands—covering both products and services—for 2023. On November 27, the list of 531 certified high‑quality Shandong products and 127 certified high‑quality Shandong services for 2023 was publicly announced. Nongda Group’s Heisongtu brand has been selected as a 2023 Shandong Premium Brand!
Brands are the foundation for enterprises to secure core competitive advantages and the key to capturing market share. In recent years, the High-tech Zone has vigorously guided companies to cultivate brand awareness, supported them in enhancing their independent innovation capabilities, and elevated the technological content of their own brands. These efforts have yielded positive results in accelerating the development of “Brand Feicheng” and bolstering enterprises’ capacity to build and strengthen their brands, thereby significantly advancing the city’s overall quality‑and‑brand‑building initiatives. Moving forward, the High-tech Zone will continue to help businesses raise their standards in quality and brand management, adhering to a tailored, enterprise‑specific approach to crafting support plans, fostering a tiered system for brand cultivation, and leveraging brand premiumization to drive Feicheng’s high‑quality economic and social development.

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