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Seize Opportunities, Demonstrate Strength | The East China Region Held Its 2023 Kickoff Rally


Release Date:

2023-01-30

The soldiers of the East China Theater have united as one, charging forward with unstoppable momentum into 2023!

On the afternoon of January 28, the 2023 East China Regional Kickoff Conference was held in Feicheng, Shandong. The event aimed to review the achievements of 2022, recognize outstanding teams and individuals who excelled in various areas of work, and outline the key priorities for 2023 as outlined by Meng Xiangyu, Director of the East China Region.
At the outset of the meeting, Meng Xiangyu, Director of the East China Regional Division, delivered a speech. He began by congratulating the teams and individuals who had been recognized with awards. Over the past three years, the dedicated members of the East China region fought side by side, weathering the challenges of pandemic lockdowns and achieving remarkable results. Reflecting on the accomplishments of East China during this period of rapid growth, General Manager Meng raised a question worthy of deep consideration: what kind of growth drivers has the East China Region unlocked, and what latent momentum has it built up to sustain a three-year compound annual growth rate of 78%?
General Manager Meng emphasized that, in the face of the uncertainties surrounding industry and corporate competition in 2023, all members of our East China Region must maintain a sense of vigilance and meticulousness in our work. With the first quarter of 2023 already underway, we must resolutely implement the company’s and the region’s strategic objectives. Over the past few years, the East China team has built up significant momentum and strengthened its collaborative capabilities. In 2023, we are confident that, by sustaining our drive and morale, we will continue to deliver outstanding results.
Meng Xiangyu, Director of the East China Regional Division, outlined the implementation of the region’s key strategic priorities for 2023 and emphasized the importance of mastering the Five‑Ring Method, reading widely, and reflecting on one’s daily behaviors to enhance personal capabilities. In turn, branch managers across the East China region, aligned with the division’s 2023 plan and priority initiatives, carried out empowerment efforts focused on scaling up hundred‑ton retail outlets, deepening relationships with major accounts, and expanding outreach and communication channels.
The clarion call for a winning start has sounded. The officers and soldiers of the East China Theater will take the spirit of this conference as their guiding banner, uphold their mission, unite as one, and forge ahead with determination in 2023!

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