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[New Year Work Resumption] Post-Holiday Return to Work with Full Momentum, Uniting Hearts and Efforts to Usher in a New Chapter


Release Date:

2022-02-08

The spirit of the tiger repeatedly stirs up old scenes, while the spring breeze sweeps forth, writing a new chapter. On February 7—corresponding to the seventh day of the first lunar month—the Nongda Fertilizer Industry held its 2022 Spring Gathering in the company’s sixth-floor conference room.
The meeting was chaired by Li Hongqiang, Director of the Operations and Human Resources Center. It began with Liu Xiaochen, known as “Xiao Jindou” and the creator of the WeChat video account “Amazing Peanuts,” who led attendees in reviewing the “2021 Agricultural University Milestones.” The year 2021 was marked by volatile market conditions and challenges in agricultural input operations; yet, despite these headwinds, we achieved growth against the trend, with operating metrics reaching new record highs—a remarkable performance that is truly inspiring.
At the New Year gathering, Chairman Ma Xuewen delivered a keynote address titled “Outstanding Achievements in 2021, Full of Confidence for 2022.” He began by commending the accomplishments of 2021, noting that operating performance reached new record highs—results that reflect the concerted efforts and united spirit of all members of the Nongda community.
General Manager Ma pointed out that these achievements did not come overnight; they are the result of a clear and sober understanding—namely, the steadfast commitment to upholding the cherished spirit that defines Nongda Fertilizer: holding fast to our ideals and staying true to our original aspirations; pursuing product excellence and fostering sustainable growth; remaining customer‑centric and empowering our partners; maintaining integrity and honoring our word; and making hard work the cornerstone of our success, so as to live up to the promise of our youth. This spirit is the very source of Nongda Fertilizer’s identity and its guiding principle for running the business, and it also constitutes the fundamental foundation upon which the company stands. Only with such clarity of vision can we take precise and effective action.
Finally, General Manager Ma outlined the strategic plan for the coming year and emphasized that Nongda Fertilizer’s next priority is to shift toward a service‑oriented model—transitioning from a traditional marketing‑driven approach to one centered on delivering comprehensive services to its distributors and farmers.
A new journey, a new mission, new responsibilities, and new achievements. In the face of increasingly fierce industry competition, the people of Nongda will unite as one, strengthen their resolve, turn challenges into opportunities, forge ahead with courage, and break new ground—writing another chapter of success in this year’s market competition!

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