[Star Employee] Ji Xiankun of Sudong Company: Growing Together with Customers and the Company

Release Date:

2021-05-01

[Editor’s Note] Labor is glorious! Role models among workers are worthy of honor! On the occasion of International Workers’ Day, we pay tribute to all those who strive and persevere!

Joined on April 25, 2020;

Arrived at the market on April 26 and began my internship.

On May 3, “Jisu” was officially hired and took sole responsibility for the market.

November 2020–March 2021,

Big Fat posted a year-over-year growth of 211%;

Xiaofei posted a year-over-year growth of 210%.

This is the achievement of the article’s protagonist, Ji Xiankun. In less than a year since joining the company, how did he achieve such rapid personal growth? And why was he able to help clients rapidly increase their results in such a short period?

“I chose Nongda because I resonate with the company’s culture—especially its ethos of ‘gratitude to our customers for where I am today’ and ‘gratitude to Nongda Fertilizer for providing me with a platform to grow.’ These principles have deeply inspired me. That’s why, from my very first day at the company, I’ve been determined to grow and advance alongside both the company and our customers.” Over the past year, Ji Xiankun has not only thought this way but has also put it into practice.

Ji Xiankun graduated from Shandong Normal University. After graduation, his first job was at a school, where he worked in education. Later, he resolutely ventured into the private sector, joining a company in sales. His three years of experience in education cultivated in him a down-to-earth, hardworking work ethic and a clear, organized approach. This habit has enabled him to integrate quickly into each new organization he joins, consistently delivering outstanding results.

“Sharpening your knife won’t delay your woodcutting.” Before taking on formal responsibility for the market, under the guidance of the HR department and his superiors and colleagues, Ji Xiankun thoroughly studied and mastered the company’s culture and marketing strategies, laying a solid foundation for him to perform his duties more effectively and serve customers better.

“I have to deliver results in every market each month to feel at ease,” said Ji Xiankun. Upon arriving in each market, he spent two months conducting a thorough assessment and streamlining operations—optimizing relationships with existing customers while identifying new partners—and steadily achieved his goal of making meaningful progress every month. In the Guanyun market, he onboarded new customers in July 2020, driving sales of 152 tons; in August, he added more new clients, boosting sales to 107 tons. In the Lianshui market, in September, he encouraged existing customers to adopt both small‑size and large‑size fertilizers, achieving synchronized sales of both categories and posting year‑over‑year growth of over 200 tons. In the Guannan market, he worked alongside new clients to conduct field visits and launch promotional activities, securing sales of 160 tons in October. In 2021, he took charge of developing the previously untapped Xiangshui market, visiting 35 agro‑chemical distributors and successfully establishing a customer account with an initial payment on March 12, 2021.

These figures are testament to Ji Xiankun’s performance and, above all, the results of his commitment to delivering “excellent service” to clients. “I’ve distilled this approach—aligning with our company’s strategy—to provide top‑notch service. My focus is on policy, conference sales, market trends, and leveraging clients’ own resources: frequent visits, open communication, and building genuine partnerships. With this kind of engagement, I’m confident clients will be delighted.” It is precisely because Ji Xiankun operates in this manner that he has quickly earned his clients’ trust and helped them achieve rapid growth.

Looking ahead to his future work, Ji Xiankun stated that he will cherish the company’s excellent career platform, continue to strive in his role, provide outstanding service to clients, and contribute to the company’s robust growth.

CCTV.com reports: Against the backdrop of comprehensively advancing rural revitalization and accelerating agricultural modernization, agricultural scientific and technological innovation has become a key driving force for green agriculture. Leveraging the research platforms of Shandong Agricultural University, Shandong Nongda Fertilizer Technology Co., Ltd. has successfully developed a new functional foliar fertilizer called “Nongda Leaf Power.” Field trial data confirm that this product significantly enhances crop photosynthetic efficiency and improves fruit quality, offering a fresh solution for boosting agricultural productivity and quality.

2026-04-28

The postdoctoral proposal defense at Nongda Fertilizer Industry marks the beginning of a new chapter in agricultural research.

On April 21, the review meeting for the postdoctoral proposal defenses of Dr. Li Pei and Dr. Cong Ping was held at the Agricultural University Fertilizer Company. Distinguished experts—including Academician Xu Minggang from Shanxi Agricultural University, Professors Zhang Min and Wan Yongshan, Dean Zhu Ge Yuping from Shandong Agricultural University, and Minister Gao Xia of the Soil and Fertilizer Department at the Shandong Provincial Agricultural Technology Extension Center—gathered to jointly embark on a new chapter in agricultural research.

2026-04-28

The Fertilizer Branch of the China Agricultural University Alumni Association hosted a “Symposium on High-Quality Development of China’s Fertilizer Industry” in Sanya, jointly charting a new roadmap for industry transformation and talent cultivation.

On December 6–7, the Fertilizer Branch of the China Agricultural University Alumni Association hosted the “Symposium on High-Quality Development of China’s Fertilizer Industry” in Yazu, Sanya.

2026-02-03

Nongda Technology has become the first company from Shandong Province to list on the Beijing Stock Exchange in 2026.

Taian City has consistently regarded promoting corporate IPOs as a key lever in building a strong, new‑type industrial city, and has innovatively established working mechanisms such as leadership‑assigned oversight for listed companies, empowerment task forces, one‑stop service via a single official letter, and direct communication channels between disciplinary inspection authorities and enterprises.

2026-02-03

Shandong’s first IPO of the year! Shandong Agricultural University Technology listed on the Beijing Stock Exchange.

On January 28, Shandong Agricultural University Fertilizer Technology Co., Ltd. was listed on the Beijing Stock Exchange, becoming the first company in Shandong Province to debut on the A-share market this year.

2024-09-14

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[Star Employee] Ji Xiankun of Sudong Company: Growing Together with Customers and the Company

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