Is the much‑talked‑about windfall really a gift from heaven?

On March 10, the article “Nongda Fertilizer Achieves Dual Success in Epidemic Prevention and Spring Farming, Drawing Widespread Attention” summarized the recent care and support extended to the company by Party committees, governments, and media at the national, provincial, and municipal levels.
As soon as the article was published, it received rave reviews from numerous users, who praised Nongda Fertilizer as “fertilizer that’s been to college” and noted that Nongda Fertilizer is fast becoming an internet sensation.
However, there are also other “opinions”: some say it’s “profiting from national hardship,” while others claim it’s “a windfall.”

I’m sure that after reading the following, you’ll never think that way again!

Upholding integrity, we haven’t raised prices by a single cent: During the pandemic, raw material costs surged and logistics faced significant challenges. Yet Nongda Fertilizer kept its promise—orders placed during the winter‑storage period were fulfilled at the original prices, and newly received orders after resuming operations were shipped at the same rates as existing customers. This is certainly not “profiting from national hardship”!

Pooling our strengths and turning crises into opportunities: As the saying goes, “Behind every successful man stands a great woman,” underscoring that family unity and collective effort are essential for success. During the pandemic, Nongda Fertilizer’s impressive performance was inseparable from the concerted efforts of its thousands of employees—this was certainly no fluke!

On the second day of the Lunar New Year, company executives held a video conference to assess and plan for resuming work and ensuring spring farming during the pandemic. Starting on the fourth day of the Lunar New Year, raw materials began arriving in stages, laying a solid foundation for restarting production. From the fifth day onward, staff were assigned to promptly gather and analyze relevant policies and actively coordinate with local governments to facilitate the resumption of operations. Beginning on the seventh day, all employees transitioned to remote work, with DingTalk video meetings and WeChat group activities gradually being implemented. By the thirteenth day, in compliance with epidemic prevention requirements, local employees were organized to stockpile disinfectant and protective supplies, and the factory premises underwent thorough disinfection. On the sixteenth day, departments at all levels conducted on-site inspections and acceptance procedures, and on the seventeenth day, the company officially resumed operations.

Since resuming work, the entire company has remained committed to spring farming and pooled its efforts, achieving one outstanding milestone after another in the company’s history.
Sales: To meet quarantine requirements and promptly serve customers, they proactively applied to return to the market ahead of schedule. Procurement: Through extensive communication with multiple parties, they ensured that raw materials arrived at the company on time, in full quantity, and of guaranteed quality. Production: They maximized equipment capacity to deliver qualified products in a timely manner for spring farming. R&D: While developing new products, they simultaneously leveraged both online and offline channels and provided training for sales personnel. Logistics: All departments coordinated closely, advancing and retreating together to maintain normal operations; logistics staff assisted the property management team with unloading deliveries. Party members and active individuals took turns manning the gatehouse and also made donations.
Achieving these results and drawing attention from all sectors of society was no accident—it is the collective effort of every employee at Nongda Fertilizer! Even if this success seems like a windfall, it was only possible because of the hard work and dedication of our entire team.