[Autumn Summit] – The Commendation Ceremony for the New Zone of Nongda Fertilizer Co., Ltd. Was Held with Great Splendor

On July 3, Nongda Fertilizer Industry held its 2019 New District Market Awards Ceremony internally. The district’s top-performing sales professionals stood tall and confident, exuding vigor and momentum, showcasing the distinctive spirit of Nongda Fertilizer’s New District team. The company’s Chairman and General Manager, Ma Xuewen, Deputy General Manager Ding Fangjun, Marketing Company General Manager Song Huabing, and other senior leaders attended the event.

To recognize the achievements of its top-performing employees, the company has established three awards—the Target Achievement Award, the New Client Acquisition Award, and the New Product Sales Growth Award—to honor and motivate them.

Next, we’ll each select a representative to show everyone how the “other people’s” business elites achieve success!

Wang Jingbo – First Prize Winner for Target Completion Rate

He is resolute and unyielding, facing adversity head-on. Even in the most challenging and perilous circumstances, his heart remains steadfast and his resolve unwavering. With extraordinary courage and tireless effort, he has created a sales success story in Baicheng and the Hinggan League region.

He works closely with distributors, helping clients plan conferences, visiting leading farmers, and developing secondary distributors—all to boost sales volume. From a base of 300 tons in 2018 to 2,600 tons in 2019, he achieved a target‑completion rate of 218.64%, creating value in a challenging market and setting a benchmark and role model for the entire Northeast region.

Lü Liwei – Winner of the First Prize for New Customer Development

“The bigger your heart, the bigger the stage!” The more confidence he has, the more fertilizer from Agricultural University he can sell. He devotes himself entirely to finding customers, energetically expanding the market—braving bitter cold and freezing conditions—visiting prospective clients every day, opening up new markets for primary distributors, and organizing promotional events for secondary distributors. Each month, he drives over 3,000 kilometers, shuttling between towns and customers.

Over the course of a year, we collected more than 1,000 records of customer and large-scale farmer information. Starting from a base of 400 tons in 2018, sales surged to over 2,500 tons in 2019, with four high-potential key clients. Your dedication and hard work have not gone unnoticed, laying a solid foundation for the Jilin Branch’s sales operations in the Fuyu region.

Bi Ming – Winner of the First Prize for Innovative Fertilizer Increment

Faced with a completely new market, he proactively engaged with customers, deepened his knowledge of agrochemicals for cash crops, and consistently experimented with innovative approaches. He actively expanded into new markets, cultivated new clients, and identified fresh avenues for sales growth. Covering the entire 9,058-square-kilometer area of Weichang County, he organized one demonstration event after another, showcasing results and driving orders. Through hard work and dedication, he earned the trust of distributors, while his expert technical guidance won the confidence of large-scale farmers. As the saying goes, diligence is rewarded—Bi Ming’s business saw an annual increase of 108 tons in sales of its new‑type fertilizers.