[Autumn Summit] – The East China Regional Summit of Sanong Fertilizer Co., Ltd. was grandly held.

On July 7, the Nongda Fertilizer Industry’s 2019 East China Regional Autumn Marketing Summit, themed “Beneficial Microbes Soar, Win the Golden Autumn,” was grandly held in Huai’an City, Jiangsu Province. At the event, Nongda Fertilizer proactively laid out its autumn fertilizer marketing and service strategy, presenting a comprehensive plan covering brand positioning, R&D, product portfolio, and agronomic services, thereby sounding the charge for all‑round market operations and quality enhancement.

In his address, Song Huabing, General Manager of Nongda Fertilizer Marketing Company, stated that the company’s performance in the first half of the year was truly commendable. This success stems from Nongda Fertilizer’s long-standing commitment to a business philosophy of integrity and mutual benefit, coupled with down-to-earth efforts that have earned the trust and support of farmers nationwide. Moreover, the sustained growth in sales is inseparable from the company’s steadfast dedication to win‑win cooperation with its distributors, as well as the hard work and high efficiency of its marketing team.

Meanwhile, Song Huabing stated that, under the new landscape shaped by national policies and industry trends, humic‑acid‑based fertilizers have entered a golden period of development. At the same time, the industry is poised for fresh transformations. In this context, only through innovation and strategic transformation can enterprises secure their competitive edge; by working hand in hand with distributors to optimize distribution channels, upgrade brands, and enhance services, and by building a shared value‑creation community, businesses can achieve mutual success.

At the meeting, Nongda Fertilizer Industry presented awards to distributors who made outstanding contributions in sales volume, promotion of key products, marketing of new‑type fertilizers, and product‑mix transformation, expressing gratitude for the widespread recognition and support from its distributors.

At the meeting, Han Dong, a dealer from the East Sea region, shared his successful experience with everyone. He… He stated that the reason for representing Nongda Fertilizer’s products is precisely because he has been deeply impressed by the company’s robust R&D capabilities, its distinguished history, the positive and united spirit of its entire workforce, and its promising future.

Han Dong has been representing Nongda’s products since 2015, and over nearly four years, his sales have grown from an initial 40 tons to more than 3,000 tons, giving him increasing confidence. He attributes this confidence primarily to the exceptional quality of Nongda’s products and their distinctive, function‑based value propositions.

He said, “I recommend that after selling Nongda fertilizer, you should conduct regular follow-up visits and communicate its results. This is the essence of rational marketing: only when farmers see tangible benefits will they remain loyal and continue to choose your products, ensuring steady growth in sales.”

In addition, we are actively expanding our commercial‑crop cultivation area. With a comprehensive product lineup, Nongda Fertilizer can fully meet the nutrient requirements of commercial crops at every growth stage, from base application to topdressing. In the first half of the year alone, we adjusted our strategy, pursued transformation and upgrading, optimized our product mix, and vigorously developed five secondary‑level retail outlets in key commercial‑crop regions, while promoting over 40 tons of new‑type fertilizers such as water‑soluble fertilizers.

Finally, there’s channel strategy and development. Channels can include key account channels and secondary distribution channels, and you can start by targeting individual SKUs to build out your distribution network.

As a distributor, in addition to selling high-quality products, it is also essential to generate profits. In 2018, we sold 3,300 tons, nearly 50% of which were the company’s key products—products that have successfully avoided the market’s cutthroat price wars.

“Going forward, I will continue to closely align with the development of Nongda Fertilizer and fully implement every policy it introduces, in order to maximize profits.”

At the conference, Liu Lu, a senior agronomist at Nongda Fertilizer Co., Ltd., unveiled its new autumn‑season product.

At the meeting, Meng Xiangyu, Director of the East China Region, delivered a report titled “The Rise of Yi Jun (Beneficial Bacteria): Winning in the Golden Autumn,” outlining the marketing and promotional strategies for the East China market going forward across key areas such as objectives, plans, resources, execution, and post‑implementation review. He emphasized, “This autumn, each of us must embrace imagination”—a prerequisite for turning our aspirations into reality. We cannot afford to wait passively; instead, we must take proactive action, align our vision, unify our goals, and coordinate our efforts to achieve win‑win outcomes through collaboration.

This conference concluded successfully amid the cheerful laughter and warm applause of our customers! Nongda Fertilizer Industry firmly believes that, on the long journey of market innovation, with manufacturers and partners united in purpose and advancing step by step with unwavering perseverance, we will surely shine brightly and usher in boundless prospects.