[Effect Observation] A “Veteran” Agri‑Input Supplier’s “New” Discovery

Nongda Fertilizer Industry is fully confident, Adopt “demonstration of results” as the promotional model, Turn any field into a demonstration plot and win over farmers with tangible, real-world results. Nongda Fertilizer Industry thinks this way—and acts accordingly. Has also been all along Guide dealers Do it this way.

Now, please read a letter from a long-time distributor who has partnered with Nongda Fertilizer for 22 years, detailing how he has steadily transformed his business.

Dear Nongda Fertilizer Industry:

In 2022, I went from being a young guy to a middle-aged man. It turns out that what began as door-to-door sales has evolved into wholesale agricultural supplies. Sales have grown from zero to 500 tons per year. In 2022, We have sold over ten thousand tons of Nongda fertilizer in total. 。

It’s fair to say that I’ve grown alongside Nongda Fertilizer Industry. Over the past 22 years, I’ve witnessed the company’s transformation from a small enterprise into a robust, industry‑leading player; seen its production, sales, and service operations expand at an astonishing pace; and observed the continuous upgrading and evolution of Nongda Fertilizer’s product lineup.

However, Nongda Fertilizer Industry is “enabling more farmers to use better fertilizers.” Our mission has remained unchanged. , farmers and growers who have harvested are satisfied with the fertilizer from China Agricultural University. Recognition and appreciation It’s already countless.

In recent years, the agricultural inputs market has undergone significant changes: overcapacity has clashed with the policy of zero growth in fertilizer use, while low agricultural commodity prices have been offset by soaring fertilizer‑raw‑material costs. I’m feeling a bit lost—I’ve been selling fertilizer for over 20 years, and suddenly I don’t know how to sell it anymore. Competing on price isn’t practical or sustainable, and outsourcing to other brands doesn’t inspire confidence. For a while, I truly didn’t know what to do.

On April 30 this year, I received a call from the company’s business department informing me that a potato field‑visit conference was scheduled to be held in Liangzhuang Town, Daiyue District, Tai’an City. To be honest, at first I had no desire to attend. Later, the company’s chairman called me and urged me to make the trip without fail.

This trip was truly remarkable—it opened my eyes and set me free. I… First time I have personally witnessed the remarkable efficacy of Nongda Fertilizer through my own eyes. First time It has witnessed the promotional model vigorously championed by Nongda Fertilizer Industry.

I’ve always kept in mind our conversation with President Ma back then:

Mr. Ma: Old Ma (who’s a close relative of Master Ma) has been with Nongda Fertilizer for over 20 years. Having worked in the fertilizer industry at Nongda for more than two decades yourself, could you share your firsthand experiences?

Me: Farmers’ fertilizer—everybody who’s used it says it’s pretty good.

Mr. Ma: How exactly did it get better?

Me: ……(At the time, it really stumped me—I could only say that ordinary people all claimed the yield was high; I couldn’t think of anything else to add.)

Mr. Ma: Old Ma, that’s not right—if even you can’t articulate the product’s specific advantages, how could farmers possibly understand them? Have you ever gone out to the fields yourself? Have you ever conducted on-site demonstrations or carried out actual yield assessments?

What are the effects on the leaves, roots, crop quality, sugar content, and overall product characteristics when crops are treated with our humic acid products?

What the public sees firsthand is the most genuine, the most compelling, and the most powerful.

Effect validation + dissemination That is, in fact, the strongest calling card of our Nongda Fertilizer Industry.

Mr. Ma’s words deeply moved me, It felt as if I had gone back more than 20 years. He restored my confidence in fertilizer sales, strengthened my resolve, and rekindled my motivation to keep moving forward. I have also come to fully recognize that only by adhering to the principle of “learning through observation and comparison, with results taking precedence” can we truly ensure that more farmers have access to better fertilizers.

Back home, I immediately got down to my agricultural supplies sales… “A Second Spring” : I Proactively reach out Company Business Manager, There is a plan. I visited key secondary outlets and went to the demonstration fields to inspect the potato crop firsthand. That day, I personally dug up several potatoes to assess their size, yield, and luster—just as I had done during the field visit in Liangzhuang. The growth is quite good.

Immediately thereafter, I reached an agreement with the business team, Three days later I plan to replicate the activities from Liangzhuang Town by organizing an on-site field demonstration and yield measurement for potatoes.

I told the business team that I hadn’t done this before, so they’d need to provide extensive guidance throughout all the preparatory activities and the process.

On the day of the observation meeting, we had already hung up banners, set up display boards, and arranged the samples.

We Directly adjacent to the neighboring lot On-site comparisons showed that the potatoes harvested right there were large, with smooth skin and a glossy sheen, delivering a powerful visual impression to local residents. At the time, farmers were thoroughly astonished. Moreover, we conducted actual yield measurements. The yield from 1.2 mu was 9,400 jin, equivalent to 7,800 jin per mu—more than 1,700 jin higher than that of other plots. With potatoes selling at 1.05 yuan per jin, this translates into an additional income of 1,785 yuan per mu.

Next, We invited farmers from the plot to share their firsthand experiences, personally explaining the fertilizer ratios and application rates they use.

Finally , the business manager introduces the company, bolstering farmers’ confidence in Nongda fertilizers, Encourage farmers to place fertilizer orders. 。

“With the wind at our backs and sails set, we shall one day ride the waves and cross the vast sea.” As a loyal, long-standing customer of Nongda Fertilizer, I wholeheartedly admire and fully endorse the company’s “observation and comparison, results‑driven” approach.

Going forward, I will continue to support Nongda Fertilizer Industry as always. Follow the company’s lead and implement its proven, results‑driven marketing model, truly achieving co‑branding and mutual growth. , working together with one heart and one mind to jointly realize the vision of enabling more farmers to access higher‑quality fertilizers.