[Sales Update 4] “Double” orders total 1,600 tons; cumulative total: 8,200 tons.

[4] The “Yanzhen Model” Demonstrates Its Strength Once Again

Order 1,600 tons of humic acid fertilizer from the Agricultural University

Tian Wenjie is a renowned Tier‑1 distributor among Nongda Fertilizer’s long-standing customers. The Yanzhen model is one of the regions where Nongda Fertilizer Industry’s “comparative efficacy, on-site observation, and widespread dissemination” approach has been implemented most thoroughly.

July 17, Agricultural University Fertilizer Industry Together with the distributors in Yanzhen County , the company convened a distributor conference for the Yanzhen region.

Tian Wenjie, a distributor in Yanzin County, recorded sales of 4,915 tons in 2017.

As of June 30, 2018, Over 3,000 tons have been sold. ；

Meeting More than 1,600 tons have been ordered, laying a solid foundation for achieving the annual sales target. 。

“ Happiness is earned through hard work, and success belongs to those who put their heart into it. ”, the reason why Tian Wenjie’s marketing approach can be described as “ Yanzin Model ” and is widely favored by the numerous distributors of Nongda Fertilizer Industry. Competing to learn , which is closely related to Tian Wenjie himself.

Before becoming an agent for Nongda Fertilizer, Tian Wenjie was a sales representative for another brand’s products in the local market. As Tian Wenjie put it, “ The moment I first encountered the Agricultural University’s product, I was hooked. I decided to quit my job and become its distributor, because this is exactly what farmers need. “From that point on, he resolutely embarked on the path of distributing agricultural university‑produced products, and moreover,” Has taken the lead among numerous distributors. 。

If we say that choosing the Agricultural University was Tian Wenjie’s choice… There is “ Vision ”, then if he can manage the Nongda Market well, it’s safe to say he is very… There is a “strategy” 。

In response to the chaotic mix of fertilizer brands and uneven product quality prevalent in the local market, Tian Wenjie proposed “ Play to one’s strengths and avoid one’s weaknesses. the promotional strategy of “, Leverage “technology” to ensure product performance, win farmers’ trust with “results,” and foster long-term partnerships through “service.” 。

If “vision” and “strategy” are rather abstract concepts, then the reason for Tian Wenjie’s success can be attributed entirely to the fact that he… is “Fought for” with sweat 。

Tian Wenjie, Almost every day They have all gone deep into the countryside, right to the fields and villages, and have steadfastly persisted. Visit 2–3 customers each day. , during crop growth Each key stage , engage in large-scale Comparison and Observation of Results , thereby enhancing growers’ awareness of and confidence in Nongda’s products.

Yanzin County has a total of 300,000 mu of cultivated land, and Tian Wenjie has already… It covers 40% of the villages in the entire county, with each village accounting for 40% of the total volume. 。

“In the future, I will continue to follow the path set forth by China Agricultural University—” Effect comparison, observation, and dissemination Continue on this path and carry out the trials and demonstrations to the very end. At the same time, I will also actively join the Agricultural University’s… College of Agricultural Chemistry ’, in addition to studying crop cultivation and agrochemical knowledge, I also need to… Learn business management knowledge , together with the Agricultural University, let’s go The Path of Legitimate Business Operations , enabling more farmers to use Nongda fertilizer and achieve greater economic returns. ” said Tian Wenjie.