Agricultural Inputs Herald – Nongda Fertilizer Industry’s 2017 Marketing Conference Held

This newspaper reports (by reporter Wang Meihong): From February 3 to 6, Nongda Fertilizer Co., Ltd. held its 2017 marketing kick-off conference at the company headquarters. Attending the meeting were Chairman Ma Xuewen, Vice General Manager Ding Fangjun, Marketing Company General Manager Song Huabing, as well as branch managers, department heads, and all sales personnel.

Song Huabing summarized and analyzed the work of the first quarter of this year and outlined plans for 2017. He emphasized that, given the current agricultural landscape, the agro‑chemical industry must undergo a comprehensive upgrade. As part of this effort, Nongda Fertilizer is committed to establishing itself as China’s leading humic acid brand, recognizing that brand‑driven marketing is essential to adapting to evolving market conditions. Building a robust marketing team is indispensable for achieving this goal. By assembling an elite workforce and continuously enhancing the professional expertise and overall capabilities of its sales teams, the company can strengthen its core competitive edge in marketing. In 2017, Nongda Fertilizer will leverage three key strategies—new products, a refreshed brand image, and innovative sales initiatives—to comprehensively boost brand visibility and drive sales growth.

To do a good job, one must first sharpen one’s tools. To enhance the professional competence of its sales team, Nongda Fertilizer has invited expert marketing trainers to conduct workshops on marketing strategies, techniques, codes of conduct, and management practices. These sessions have broadened the team’s marketing knowledge, elevated their expertise, and laid a solid foundation for their future success in the field.

Song Huabing delivered training sessions on “The Three Stages of Professional Growth: From Competent to Outstanding” and “Strategies for Operating at the County-Level Market.” He emphasized that sales personnel embody the company’s image, and elevating their overall competence helps enhance the company’s public profile. According to him, professional development proceeds through three distinct phases: from competent to excellent, and ultimately to outstanding. Through these trainings, Song Huabing aims to raise the technical expertise of sales staff and motivate them to pursue continuous growth.

Ma Xuewen extended his congratulations on the successful launch of this marketing campaign. He emphasized that the development of Nongda Fertilizer would not have been possible without the hard work of frontline marketing staff, and that in 2017, the company placed great hopes on its sales team, urging them to press ahead with renewed vigor and achieve even greater results. Following the meeting, Nongda Fertilizer presented cash awards and honors to outstanding field and back-office personnel; the awardees shared their acceptance speeches, while branch managers delivered impassioned pledges, creating an atmosphere of soaring morale and momentum.