Xinhua Net – Nongda Fertilizer Industry Makes Its Debut on CCTV-7’s “China Agricultural Brand Stories”
Release Date:
2016-07-30
“Rooted in the university, nurturing the soil, balancing nutrition”—Nongda Fertilizer Industry, guided by the core principles of “serving agriculture” and “enriching the land,” leverages technological innovation to redefine its brand positioning.
On July 30, Shandong Nongda Fertilizer Technology Co., Ltd. (hereinafter referred to as “Nongda Fertilizer”) made its debut on CCTV’s Agricultural Channel in the program “China Agricultural Brand Stories.” This year, Nongda Fertilizer has undertaken a series of initiatives to strengthen its brand identity and refine its market positioning, staying rooted in the land to better serve farmers. Guided by the principles of “Born from the University, Caring for the Soil, Balancing Nutrition,” the company has leveraged innovation and repositioned its brand around the core values of “serving agriculture” and “nurturing the land.”
The “China Agricultural Brand Stories” series, in its chapter on Nongda Fertilizer, highlights the company’s efforts and achievements in brand building, centered around the themes of “serving agriculture” and “nurturing the land.”
For agriculture
“Addressing farmers’ concerns and meeting their needs”—only with farmers at heart can reform have a clear direction. “Enabling more farmers to access higher‑quality fertilizers” is the very cornerstone of Nongda Fertilizer’s brand positioning.
Guided by this vision, Nongda Fertilizer has made remarkable strides—from research and development to production, and from scale to management. To date, it has assembled a research team of nearly one hundred members, formulated four national industry standards, and achieved three internationally advanced or higher-level scientific and technological breakthroughs. By seamlessly integrating fertilizer with cutting-edge science, the company has transformed technology from mere laboratory experimentation and market-driven hype into practical, field‑ready solutions that deliver tangible results and are widely embraced by farmers.
Fertilize the land
China boasts a substantial output of conventional fertilizers, yet it lags behind in the development of new‑type, functional, and specialty fertilizers. Organic fertilizers not only help maintain soil health but also balance nutrient levels. Humic acid‑based fertilizers promote the formation of soil aggregate structures, facilitate ecological nitrogen fixation, and enhance both water‑ and nutrient‑retention capacities.
Shandong Agricultural University Fertilizer Co., Ltd., as Asia’s largest production base for active humic acid‑based controlled‑release fertilizers, ranks first nationwide in humic acid fertilizer sales. By industrially leveraging humic acid to produce fertilizers and related agricultural inputs, the company restores this truly effective component of soil organic matter to the soil, enabling humic acid—a natural substance that integrates multiple functions—to fully realize its intrinsic properties in the soil.
According to reports, “China’s Agricultural Brand Stories” is a long‑form advertising feature airing during prime time on CCTV‑7, the Agriculture Channel. Conceived and exclusively managed by Siweidao Media, the program seeks to spotlight enterprises and entrepreneurs who have made outstanding contributions to agriculture in the new era and shouldered historic responsibilities for global food security. Through short documentary‑style vignettes, it tells brand stories, chronicles the rise of the times, and creates a new platform for promoting Chinese agricultural brands, thereby comprehensively meeting the needs of modern agricultural development.
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CCTV.com reports: Against the backdrop of comprehensively advancing rural revitalization and accelerating agricultural modernization, agricultural scientific and technological innovation has become a key driving force for green agriculture. Leveraging the research platforms of Shandong Agricultural University, Shandong Nongda Fertilizer Technology Co., Ltd. has successfully developed a new functional foliar fertilizer called “Nongda Leaf Power.” Field trial data confirm that this product significantly enhances crop photosynthetic efficiency and improves fruit quality, offering a fresh solution for boosting agricultural productivity and quality.
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