People’s Daily Online and Xinhuanet—Nongda Fertilizer Co., Ltd. attended the Agricultural Supply-Side Reform and Development Forum held in Beijing and launched the National Grain King Competition.

On May 20, the “New Three Rural Issues · New Business Forms” Forum on Agricultural Supply-Side Reform and Development, along with the launch event for Xinhuanet’s Three Rural Issues Channel, was held at Xinhuanet’s headquarters. The forum aimed to integrate the academic perspectives and recommendations of leading experts, scholars, and business representatives, seeking cutting-edge ideas and strategies to accelerate progress in agricultural supply-side reform.

Song Hongyuan, Director of the Rural Economy Research Center of the Ministry of Agriculture; Xie Yang, Inspector and Researcher at the Development Research Center of the State Council, and Vice President of the China Urban–Rural Economic Research Association; Xu Mingwei, Assistant President of Xinhuanet; Ma Xuewen, Chairman of Shandong Agricultural University Fertilizer Technology Co., Ltd.; Zhu Kunjin, General Manager of Taizhou Jidao Food Co., Ltd.; Wang Yanfeng, Assistant General Manager of Hubei Xinyangfeng Fertilizer Co., Ltd.; along with representatives of several agricultural producers, attended the forum.

For a long time, in pursuit of sustained increases in agricultural output—particularly grain—China has focused its agricultural policies and resource allocations primarily on the production stage, while underinvesting in pre‑ and post‑production links. This has resulted in weak coupling and limited synergies across the agricultural value chain—encompassing research, production, processing, and distribution—leading to poor alignment between supply and demand. Consequently, some agricultural products have faced oversupply relative to market needs; government spending on maintaining inventories of these commodities has been excessive; the agro‑processing sector has failed to fully serve as a guiding force for agricultural structural adjustment; and the existing product mix has struggled to meet the growing, diversified, and multi‑tiered consumption demands of both urban and rural residents. The implementation of supply‑side reform in agriculture aims to address overcapacity, excess inventory, high leverage, rising costs, and structural weaknesses, with a focus on enhancing the quality and efficiency of the agricultural supply system, boosting total factor productivity, and strengthening innovation capacity across the agri‑industrial sector.

At this forum, the panelists engaged in an in-depth and detailed discussion on how, against the backdrop of the current agricultural supply-side reform, tools such as “Internet Plus” and scientific and technological advancements can be leveraged to drive industrial innovation and upgrading, enhance enterprise productivity, and boost farmers’ incomes.

Some enterprises and agricultural producers also actively joined the discussion, exchanging views on issues such as the healthy and rapid development of businesses and the restructuring of agricultural cropping patterns, creating a highly spirited atmosphere.

At the forum, the launch ceremony of Xinhuanet’s “Three Rural Issues” channel was also held. Anchored on the authoritative platform of a national news agency, the channel promptly reports on developments in agricultural progress, offers professional and in-depth analyses of relevant policies, and accurately assesses the direction of agricultural development. With the core mission of “promoting agricultural advancement and serving the ‘three rural’ issues,” it aims to build a comprehensive agricultural service platform that is the most information‑rich, the most authoritative in content, and the most credible—showcasing the new face of rural areas, highlighting exemplary new farmers, and advancing the modernization of agriculture.

The launch ceremony for the “Nongda Fertilizer Cup” National Grain King Competition was also held that day. The competition is guided by the National Agricultural Technology Extension Service Center and co-organized by Xinhuanet’s Rural Affairs Channel and Shandong Nongda Fertilizer Technology Co., Ltd. Xu Mingwei, Assistant President of Xinhuanet; Ma Xuewen, Chairman of Shandong Nongda Fertilizer Technology Co., Ltd.; Yang Fan, Deputy Director of the Soil and Fertilizer Division of the National Agricultural Technology Extension Service Center; and Ye Zhao-ming, General Manager of Siweidao International Culture & Media (Beijing) Co., Ltd., jointly pressed the launch button, officially marking the commencement of the “Nongda Fertilizer Cup” National Grain King Competition.

The “Nongda Fertilizer Cup” National Grain King Competition is held to support the agricultural supply-side reform and the restructuring of crop‑production patterns, to boost farmers’ enthusiasm for grain cultivation, and to foster a societal climate that places great value on food production. It is a large‑scale series of events meticulously designed to enhance agricultural efficiency, increase farmers’ incomes, and promote green agriculture. The competition strives to provide an even better platform for farmers to leverage science and technology, improve productivity, and achieve high yields, thereby establishing itself as a hub for advancing grain production, transforming yield‑enhancing practices, fostering innovation and building reserves in high‑yield, stable‑production technologies, and demonstrating and disseminating new technologies and breakthroughs.