[Sales Update 5] Xi’an has once again placed orders for 5,000 tons of Nongda water-retaining humic acid fertilizer and other products, bringing the total to 13,200 tons.

Xi’an is one of China’s four ancient capitals. Situated in the central part of the Guanzhong Plain, it is also a major agricultural production base in western China.

Mount Taibai, a national 5A‑level scenic area, is the highest peak of the Qinling Mountains and the tallest mountain on mainland China east of the Qinghai–Tibet Plateau.

Recently, Nongda Fertilizer’s Xi’an branch invited its distributors to gather at Mount Taibai, where it hosted a grand and successful marketing summit, resulting in 5,000 tons of orders and RMB 2 million in payments.

After the meeting, everyone collectively climbed Mount Taibai, which stands just three hundred feet from the heavens, deepening their bonds with one another while marveling at nature’s wonders.

On July 22, the Xi’an branch of Nongda Fertilizer Co., Ltd. jointly held a grand autumn dealer conference in Meixian County, Baoji City, Shaanxi Province, together with its distributors. Song Huabing, Deputy General Manager of Marketing at Nongda Fertilizer, attended the event.

Wei**, representing the distributors, from the Linfeng Agricultural Technology Extension Service Department in Jinqiu Town, Meixian County, shared his firsthand experience using the product and his insights from acting as an agent, expressing strong approval of Nongda Fertilizer’s quality and efficacy.

At the meeting, Song Huabing, Deputy General Manager of Marketing at Nongda Fertilizer Industry, delivered a report. He emphasized that, in response to evolving national policies and market dynamics, Nongda Fertilizer will demonstrate the resolve of a determined reformer, proactively pursue transformation and innovation, and shift its marketing model from a product‑centric approach to one that integrates products with services—while keeping the product at its core. The company aims to establish itself as an industry leader, distinguished by its unique Nongda identity, seamlessly blending products, brand, distribution channels, and customer service.

Yang Guang, manager of the Xi’an branch of Nongda Fertilizer Co., Ltd., introduced the “results‑comparison, on‑site observation, and dissemination” marketing model. He explained that this approach is the simplest and most effective way to promote fertilizer products, as farmers are primarily concerned with outcomes and returns. By reaching the end‑users and presenting them with the most tangible results, we can take the initiative. Moving forward, the Xi’an branch will devote its full resources—human capital, financial support, materials, and policy incentives—to this strategy, mobilizing the entire company to focus exclusively on delivering exemplary demonstrations and on‑site observations.

Zhang Xiping, Manager of the Sales and Marketing Department at Nongda Fertilizer Co., Ltd., introduced new autumn‑season products, including microbial‑enhanced humic acid fertilizer and water‑retention humic acid fertilizer.

The meeting secured orders for 5,000 tons and collected RMB 2 million, setting yet another all-time high.