Making Humic Acid a “Thoughtful Fertilizer” — A Report on a Visit and Inspection to Shandong Agricultural University Fertilizer Co., Ltd.

Editor’s Note: On May 14, Zeng Xiancheng, Honorary President of the China Humic Acid Industry Association, accompanied by a delegation of five—including representatives from the Association’s Technical Department, Membership Department, and the editorial team of the journal “Humic Acid”—visited Nongda Fertilizer Co., Ltd. for an inspection and fact-finding tour.

Zeng Xiancheng has high expectations for Nongda Fertilizer Industry and has outlined a sixteen-character guiding principle for its future direction: “Ideological leadership, sound theoretical foundations, seamless technological integration, and flourishing product offerings.” He hopes that Nongda Fertilizer Industry will transform China’s humic‑acid fertilizers into “fertilizers with a clear vision.”

Let humic acid be a “thoughtful fertilizer.”

——A Record of the Visit and Inspection to Shandong Agricultural University Fertilizer Co., Ltd.

Nongda Fertilizer Industry is an executive director unit of the China Humic Acid Industry Association. Consistently aligned with the Association’s guiding principles, it has steadily established a strong foothold in the humic acid fertilizer sector.

At present, as the country advances supply-side structural reform, accelerates the transformation and upgrading of the fertilizer industry, and strives to build branded products for high-quality development, Nongda Fertilizer remains committed to sourcing mineral‑based humic acid raw materials, upgrades its production processes for humic‑acid compound fertilizers, controlled‑release fertilizers, water‑soluble fertilizers, and other products, and places great emphasis on R&D of next‑generation functional humic‑acid fertilizers. By continuously improving its humic‑acid‑based agricultural supply system, the company has steadily enhanced its market influence within the humic‑acid fertilizer sector.

On May 14, Honorary President Zeng Xiancheng of the association, accompanied by a delegation of five—including representatives from the Technical Department, the Membership Department, and the editorial team of the journal “Humic Acid”—visited and inspected Nongda Fertilizer’s state-of-the-art production facility in Feicheng, Shandong, as well as its laboratory equipment and field sites for fertilizer nutrient leaching and saline–alkali soil amelioration trials. They listened attentively to Chairman Ma Xuewen’s briefing on the company’s latest developments and achievements.

Chairman Zeng provided thoughtful guidance on several challenges and technical bottlenecks facing the company’s development, and outlined a strategic vision for Nongda Fertilizer Industry’s future direction: “ Ideological guidance, sound theory, technological integration, and thriving products. The sixteen-character principle.

Nongda Fertilizer Industry is a humic acid fertilizer producer that the association holds in high regard and toward which it harbors deep affection.

At the conclusion of the inspection and exchange, Chairman Zeng expressed a heartfelt wish to the senior management and the younger generation at Nongda Fertilizer: he hopes that in the future, the fertilizers produced by Nongda Fertilizer will not only be “university‑educated” but also “thoughtful,” thereby living up to the company’s mission of “enabling more farmers to use better fertilizers” and truly upholding the spirit of agricultural universities—rooted in strengthening agriculture and dedicated to serving farmers—through relentless effort and determination.