[Implementation of Transformation] (II) Nongda Fertilizer Co., Ltd. Held a Grand First-Quarter Awards Ceremony and Second-Quarter Kickoff Meeting
Release Date:
2018-02-24
The successful convening of the conference has further boosted morale, invigorated spirits, and strengthened the confidence and resolve of all employees at Nongda Fertilizer to pursue innovation and entrepreneurship and accelerate transformation and change.
On February 24, Nongda Fertilizer Industry held a grand commendation ceremony for the first quarter of 2018 and a kickoff meeting for the second quarter in the sixth-floor conference room. Attending the event were Ma Xuewen, Chairman and General Manager of Nongda Fertilizer Industry; Ding Fangjun, Deputy General Manager and Director of the Institute of Soil Ecology; Song Huabing, General Manager of Marketing; as well as all members of the marketing team.
Ding Fangjun delivered an important address to all marketing professionals, using “Only Those Who Dare to Strive Will Succeed” as the background music. He highly commended Nongda Fertilizer Industry for its strong start in the first quarter of 2018 and extended his heartfelt best wishes to the team members who are about to head out to the front lines of sales.
The outstanding start to the year is closely tied to the hard work and dedication of our marketing professionals. To recognize excellence, boost morale, and inspire all employees to achieve even greater success—while ensuring that our transformation efforts are fully implemented—the company held a ceremony to honor top-performing teams and individuals. Aligned with our transformation agenda and commitment to sustainable growth, Nongda Fertilizer highlighted awards such as the “Largest Increment Award,” the “Key Product Largest Increment Award,” the “First-Quarter Target Achievement Award,” the “Team Average Increment Award,” the “Team Average Pass Rate Award,” the “Key Product Positive Growth in Number of Salespeople Award,” and the “Guinness‑Breaking Broker Challenge Award.” These accolades underscore Nongda Fertilizer’s culture of growth, its emphasis on teamwork, and its unwavering resolve to drive transformation.
Song Huabing distilled and summarized the successful experiences and practices that underpinned the strong start to the year, and elaborated in detail on the vision, direction, key initiatives, and talent‑related support and institutional safeguards for marketing transformation, with the aim of enhancing marketing’s role as a driving force in the broader transformation process.
In the evening, Nongda Fertilizer Industry hosted a grand kickoff banquet under the theme “Encountering a Better Version of Yourself,” bidding farewell to all its marketing elites.
The successful convening of the conference has further boosted morale, invigorated spirits, and strengthened the confidence and resolve of all employees at Nongda Fertilizer to pursue innovation and entrepreneurship and accelerate transformation. “Happiness is earned through hard work,” attendees unanimously affirmed, vowing to roll up their sleeves and work tirelessly in the new year, stay grounded in implementation, boldly take on challenges, and assume responsibility, ensuring that transformation and reform are put into concrete action and driving the sustained, healthy development of Nongda Fertilizer.
Related News
CCTV.com | “Nongda Yedongli”: Empowering High-Quality Green Agriculture with Technology
CCTV.com reports: Against the backdrop of comprehensively advancing rural revitalization and accelerating agricultural modernization, agricultural scientific and technological innovation has become a key driving force for green agriculture. Leveraging the research platforms of Shandong Agricultural University, Shandong Nongda Fertilizer Technology Co., Ltd. has successfully developed a new functional foliar fertilizer called “Nongda Leaf Power.” Field trial data confirm that this product significantly enhances crop photosynthetic efficiency and improves fruit quality, offering a fresh solution for boosting agricultural productivity and quality.
2026-04-28
On April 21, the review meeting for the postdoctoral proposal defenses of Dr. Li Pei and Dr. Cong Ping was held at the Agricultural University Fertilizer Company. Distinguished experts—including Academician Xu Minggang from Shanxi Agricultural University, Professors Zhang Min and Wan Yongshan, Dean Zhu Ge Yuping from Shandong Agricultural University, and Minister Gao Xia of the Soil and Fertilizer Department at the Shandong Provincial Agricultural Technology Extension Center—gathered to jointly embark on a new chapter in agricultural research.
2026-04-28
On December 6–7, the Fertilizer Branch of the China Agricultural University Alumni Association hosted the “Symposium on High-Quality Development of China’s Fertilizer Industry” in Yazu, Sanya.
2026-02-03
Taian City has consistently regarded promoting corporate IPOs as a key lever in building a strong, new‑type industrial city, and has innovatively established working mechanisms such as leadership‑assigned oversight for listed companies, empowerment task forces, one‑stop service via a single official letter, and direct communication channels between disciplinary inspection authorities and enterprises.
2026-02-03
On January 28, Shandong Agricultural University Fertilizer Technology Co., Ltd. was listed on the Beijing Stock Exchange, becoming the first company in Shandong Province to debut on the A-share market this year.
2024-09-14
