Partnering with CCTV, Nongda Fertilizer is embarking on a new journey toward full-scale brand development.
Release Date:
2018-01-27
In the era of brand competition, the height from which a brand stands determines the length of its future journey.
To further enhance its brand reputation and influence, and to demonstrate its robust brand‑management capabilities and confidence, China’s leading humic acid fertilizer brand—Shandong Nongda Fertilizer Technology Co., Ltd.—has decided to launch an in-depth collaboration with China Central Television at the start of 2018. Beginning at the end of January, the company will make a major broadcast investment across CCTV‑7’s programs, including “China Agricultural Brand Stories,” “Agricultural Broadening Horizons A,” “Agricultural Broadening Horizons B,” “Rural World,” and “Rural Rule of Law Theater,” thereby kicking off its new‑year brand‑building campaign.
In addition to the aforementioned programs, Nongda Fertilizer will collaborate with CCTV‑7 to launch the high‑profile series “China’s Agricultural Brand Stories,” which will chronicle the brand’s journey in a 150‑second micro‑documentary format. Preparations are currently underway, with the program slated to air on CCTV‑7, Xinhuanet’s “Three Rural Issues Channel,” and across major media platforms.
In the era of brand competition, the height from which a brand stands determines the length of its future journey. By choosing China Central Television—the most authoritative platform—as its voice, Nongda Fertilizer has not only laid a solid foundation for its brand‑building objectives but also achieved another significant leap in 2018, while opening up broader channels to fulfill its mission of “enabling more farmers to access better fertilizers.”
Please copy and open the link to watch Nongda Fertilizer Industry’s latest commercial.
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