Focusing on the harmony between soil and fertilizer, Nongda Feiyi’s humic acid–based nitrate fertilizer has been awarded two major honors.

In 2017, against the backdrop of supply-side structural reform, the fertilizer industry saw the emergence of a number of pioneering, trailblazing enterprises and a host of flagship products widely acclaimed by farmers. On December 18, at the Fifth South China (Guangzhou) Agricultural Inputs Expo, and in the presence of industry leaders, the “2017 China Agrochemical Power List” awards ceremony was held in Guangzhou. The event was organized by Southern Rural Newspaper and co‑hosted by industry‑leading media outlets Nongcai.com and Nongcai.com’s Agrochemical Compendium. According to reports, the selection process generated an enthusiastic response, with online voting exceeding 600,000 entries.

During this selection event, Nongda Feiyi’s Heisongtu Humic Acid Nitro‑Fertilizer was awarded two prestigious honors: “Annual Supply‑Side Reform Star Fertilizer Product” and “Recommended Premium Product at the 5th South China (Guangzhou) Agricultural Inputs Expo 2017.”

In 2017, amid the deepening of supply-side structural reform, the implementation of a program to replace chemical fertilizers with organic fertilizers for fruits, vegetables, and tea, increasingly stringent environmental inspections that sharply increased pressure on enterprises, frequent rises in raw material prices driving up production costs, and the steady release of news about mandatory national standards for fertilizer grading, the fertilizer industry experienced wave after wave of transformative changes.

The year 2017 marked a pivotal period of transformation and innovation for Nongda Fertilizer. Upholding its original mission—to enrich the soil and help farmers achieve bountiful harvests and prosperity—Nongda Fertilizer remained deeply respectful of the natural environment and the land, continuously advancing the research, development, and application of humic acid activation technologies to foster harmony between soil and fertility.

Adapting to industry trends, Nongda Fertilizer has adopted a strategic direction of “anchoring itself in existing markets while aggressively expanding into cash‑crop regions.” In terms of technical support, Nongda Fertilizer has established the Ministry of Agriculture’s Key Laboratory for Humic Acid Fertilizers—a comprehensive research and extension institution that currently serves as the nation’s premier center for advancing cutting‑edge technologies in humic acid fertilizers, providing critical backing for R&D and market deployment. On the product‑mix front, Nongda Fertilizer has launched a series of crop‑specific fertilizers, offering tailored products and technical solutions designed to meet the unique needs of different regions, soil types, and crops. In marketing and customer service, Nongda Fertilizer places customer value at the core, employing a “value‑based marketing” approach and making “performance validation” its primary promotional strategy. The company is vigorously driving innovation across its marketing and service functions, continuously reforming and upgrading every aspect—from R&D and production to sales, agronomic services, logistics, finance, and information technology—centered on the market and focused on the customer, thereby elevating both organizational service awareness and overall service quality.

Nongda Fertilizer Industry remains true to its original aspiration and keeps its mission firmly in mind, continuously driving technological innovation and upgrading, optimizing its product portfolio, and enhancing its service standards. Actively responding to the nation’s call to advance supply-side structural reform in agriculture, it is showcasing the stature of a “leading Chinese humic acid fertilizer brand” as it contributes to the development of modern, green agriculture and helps realize China’s agricultural vision.