Agricultural University Once Again Welcomes Heroic Guests; Mount Huang Brings Together Heroes to Shape the Future—The 2018 Marketing Summit of Nongda Fertilizer Industry Held

On December 7, 2017, the Nongda Fertilizer Industry’s 2018 Marketing Summit, themed “A New Nongda, Winning the Future,” kicked off in Huangshan. Nearly 400 partners and industry leaders from across the country gathered to jointly usher in a new chapter of transformation and upgrading for Nongda Fertilizer.

Over the course of 2017, factors such as overcapacity in the industry and supply-side structural reforms triggered a series of ripple effects in the agricultural inputs sector, compelling the fertilizer industry to accelerate its transformation and upgrading.

In his address, Ma Xuewen, General Manager of Nongda Fertilizer Industry, stated that over the past year, thanks to the strong support of its distributors, the company has remained committed to technological innovation. From launching a new strategic framework to unveiling a refreshed brand image, and from promoting new products to exploring innovative service models, Nongda Fertilizer Industry has achieved growth against the odds. In the face of an increasingly competitive market, as China’s leading brand in humic acid fertilizers, Nongda will continue to prioritize customer‑centricity and pursue a brand‑driven marketing approach. While driving the company’s transformation and upgrading, it will work hand in hand with outstanding distributors nationwide to build a shared value community and jointly advance the industry’s development.

In 2017, Nongda Fertilizer achieved significant growth, a success made possible by the support, trust, and cooperation of its extensive network of partners. Guided by the shared vision of “enabling more farmers to access higher‑quality fertilizers,” an increasing number of distributors have joined forces with Nongda, weathering both favorable and challenging times alongside the company. At the event, Nongda Fertilizer presented awards to outstanding distributors, including the “Highest Sales Award,” the “Best Growth Award,” the “Key Product Promotion Award,” the “Demonstration and Field‑Visit Best‑Effect Verification Award,” and the “Best Loyalty Award,” thereby strengthening bonds and fostering closer relationships between the manufacturer and its partners.

Liu Huaijun, an agro‑input distributor from Tengzhou City in Shandong Province, was overjoyed after receiving the award. He remarked that while markets and circumstances are constantly evolving, his confidence in Nongda Fertilizer Industry remains unwavering. Based on feedback from numerous customers and comparative efficacy tests, he concluded that Nongda Fertilizer truly deserves its position as an industry leader. Spontaneously composing a poem, he said: “Today is the Great Snow solar term, and Nongda’s manufacturers gather at Mount Huangshan. National elites have come together to share ideas and chart a course for development. Black pine soil paired with a top‑tier formulation yields threefold results; living soil nourishes the land and boosts yields. Potato yields can exceed ten thousand jin per mu, and Tengzhou’s ‘Grain King’ has claimed this title for two years running. The company has transformed, offering a full range of product categories—so many that they seem endless. In the market for humic acid products, none leads like Nongda. Through eighteen years of weathering storms, we’ve forged a new chapter in an ever‑changing future.” His heartfelt speech moved everyone present, prompting thunderous applause.

Faced with a challenging market environment, how can we rise to the occasion? Song Huabing, General Manager of Marketing at Nongda Fertilizer Industry, outlined the 2018 marketing strategy under the theme “Return to the Essence of Business and Focus on Customer Value.” By elevating product value to create industry‑leading offerings as the foundation of its marketing efforts, leveraging product‑mix adjustments and differentiation strategies to guide new distribution channels, and developing direct, customized services as a key pathway to enhanced customer support, the company aims to strengthen its brand presence, accelerate its transformation and upgrading, and move forward with greater speed and confidence.

For a company to undergo transformation, it must strengthen its brand influence; a brand needs a voice, and external communication requires an audible presence. Brand communication is a core corporate strategy and the golden rule that transcends mere marketing. Its ultimate goal is to harness strategic power, leveraging diverse, effective touchpoints and imagery to forge a distinct brand voice and enduring imprint. At the conference, Qin Fei, Director of the Marketing Center at Nongda Fertilizer, stated that, as China’s leading brand in humic acid fertilizers, Nongda Fertilizer has consistently pursued technological innovation, product refinement, enhanced channel services, and nationwide market expansion—striving to secure the top position in the industry. Through ongoing research and adjustments, the company has standardized its visual identity, slogan, and promotional messaging, meticulously cultivating its core brand values. Additionally, by organizing large-scale offline “Three Rural” initiatives—such as the “Nongda Humic Acid: Guinness World Record Challenge”—it has broadened its brand reach, achieved differentiation, and leveraged its brand strength to create mutual value with customers.

As China’s leading brand in humic acid fertilizers, Nongda Fertilizer boasts a comprehensive product portfolio that includes humic acid‑plus controlled‑release fertilizers, biofertilizers, water‑soluble fertilizers, and soil conditioners. With its product functionalities continuously updated year after year, the company has now established a complete product matrix. In collaboration with the National Agricultural Technology Extension Center and local soil and fertilizer stations—among other nationally recognized authorities—the company has launched demonstration trial fields across the country, yielding remarkable results. At the event, Hong Peizheng, Director of the Nongda Fertilizer Crop Research Institute, presented and explained the company’s ongoing demonstration trials, earning unanimous praise from the audience. These trials not only provide direct evidence of fertilizer efficacy but also serve as an effective strategy for promoting the Nongda brand and expanding its market share.

The 2018 Marketing Summit of Nongda Fertilizer Industry has reinvigorated all our distributors and outlined a blueprint for the company’s future development. Taking this conference as its guiding framework, Nongda Fertilizer will drive transformation, ensure steady growth, shift mindsets, and optimize its structure. Building on its position as China’s leading brand in humic acid fertilizers, the company will continue to champion its mission of serving agriculture, rural areas, and farmers, striving to “enable more farmers to access better fertilizers.”