Nongda Fertilizer made a high-profile appearance at the Wuhan Phosphate and Compound Fertilizer Exhibition, drawing attention from industry leaders and the media.
Release Date:
2017-11-10
At this exhibition, Nongda Fertilizer showcased innovative fertilizers such as controlled-release fertilizers, water-soluble fertilizers, and flush‑applied fertilizers, drawing widespread attention from visitors.
Wei Guogang, from Hongtong County in Shanxi Province, told staff at Nongda Fertilizer Industry: “This is my first time attending a trade show—I’m here to learn about the latest trends in fertilizers and explore potential business partners.” Overjoyed, Wei added, “I was immediately drawn to Nongda Fertilizer’s booth and its promotional video, and I’d like to get to know them better.”
On November 10, Nongda Fertilizer Co., Ltd. made its debut at the China Phosphate and Compound Fertilizer Industry Exhibition in Wuhan, hosting a three-day exhibition to attract business partners. That day, tens of thousands of visitors—like Wei Guogang—arrived at the venue with the same purpose in mind. Meanwhile, more than 200 exhibitors from across the country had been eagerly awaiting them, turning the Wuhan International Convention and Exhibition Center into a bustling hub where crowds pressed shoulder to shoulder.
At the exhibition, fertilizer companies vied to showcase their brands through a variety of formats. Unlike in the past, Nongda Fertilizer—China’s leading brand in humic‑acid fertilizers—made a striking impression by presenting its latest corporate identity, cutting‑edge product packaging, and an updated product lineup, with its new offerings on full display, making it one of the standout highlights of the event.
As China’s leading brand in humic acid fertilizers, Nongda Fertilizer has, for many years, upheld the business philosophy of “enabling more farmers to use better fertilizers,” earning widespread attention from both industry insiders and the general public. This time, numerous exhibitors came specifically to see the renowned brand in person. Bai Jiangzhe, from Shijiazhuang, gave a thumbs-up and said, “I’d seen Nongda Fertilizer’s ads on CCTV‑7 before; today I finally got to see it up close—Nongda Fertilizer is truly impressive!”
Amid national supply-side reforms and under the backdrop of a zero‑growth target, new‑type fertilizers have drawn the most attention. At this year’s exhibition, Nongda Fertilizer Co., Ltd. showcased innovative products such as slow‑release and controlled‑release fertilizers, water‑soluble fertilizers, and flush‑applied fertilizers, garnering widespread interest from visitors. During their visit to Nongda Fertilizer’s booth, Zhao Bingqiang, chief expert of an innovation team at the Chinese Academy of Agricultural Sciences, and Zhong Luqing, director of the Farmland and Fertilizer Division of the Department of Crop Production Management at the Ministry of Agriculture, expressed high praise for the company’s product lineup.
Qin Fei, Director of the Marketing Center, stated in interviews with Xinhuanet and Shandong Agricultural Science Channel that in 2017, Nongda Fertilizer Industry fully embarked on a brand‑driven marketing strategy and simultaneously initiated product upgrading and transformation. The company will align comprehensively with the national supply‑side structural reform, focusing on developing high‑efficiency, environmentally friendly new‑generation fertilizers and specialized formulations to meet market demand.
In 2018, the fertilizer industry will face a challenging environment. This time, Nongda Fertilizer’s participation in the exhibition will inject fresh momentum into the development of China’s fertilizer sector, enabling the company to upgrade itself while leveraging its position as a brand leader to drive new growth across the industry.
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