The “Chinese Dream, Nongda Affinity” Thousand-Person Humic Acid Summit Forum and the nation’s first one-million-ton humic acid fertilizer industrial park were officially inaugurated at Nongda Fertilizer Co., Ltd.

Humic acid fertilizers are renowned in the agricultural inputs sector for their five key benefits: improving soil quality, enhancing the efficiency of chemical fertilizers, stimulating plant growth, boosting stress resistance, and improving crop quality. According to reports, in the 1970s, the State Council issued two “Guofa” documents—in 1974 and 1979—officially recognizing the critical role of humic acid fertilizers, which significantly accelerated their rapid development at the time. When discussing humic acid fertilizers, one cannot overlook Shandong Nongda Fertilizer Technology Co., Ltd. As a leading enterprise in China’s humic acid fertilizer industry, the company’s products have enjoyed explosive market success, ranking first nationwide in sales for six consecutive years. They have helped restore 50 million mu of farmland across China, making substantial contributions to the rehabilitation of agricultural land and the advancement of agricultural development.

On June 29, the “Chinese Dream, Agricultural University Spirit” — 2014 China Fertilizer Humic Acid Activation Technology and Efficient Application Summit Forum, together with the opening of the nation’s first one-million-ton humic acid fertilizer industrial park (Shandong Nongda Fertilizer Industry), was held in Tai’an, Shandong. Over a thousand distributors from provinces including Shandong, Jiangsu, Northeast China, and Henan attended the event.

Ji Jingtao, Vice President of Shandong Agricultural University, delivered the opening address. Subsequently, leaders and experts from the China Humic Acid Industry Association, Nongda Fertilizer Co., Ltd., and various agricultural universities took to the podium to discuss the sustainable development of humic acid fertilizers. Li Tao, Director of the Shandong Provincial Soil and Fertilizer Station, presented an overview of the current state of fertilizer development in Shandong Province and the progress of humic acid’s promotion and application: “As a core member of the soil ‘family’—its very lineage—humic acid is the soul of the soil, the root of crop production, and the bridge and bond that underpin sustainable agricultural development.” Zeng Xiancheng, Chairman of the China Humic Acid Industry Association, emphasized that humic acid fertilizers are vital agricultural inputs for China’s sustainable agriculture and represent the future direction of the fertilizer industry. Dr. Yuan Liang of the Institute of Agricultural Resources and Regional Planning at the Chinese Academy of Agricultural Sciences echoed this view, citing extensive experimental data to demonstrate the remarkable efficacy of humic acid fertilizers. Shang Zhaocong of the National Fertilizer Quality Supervision and Inspection Center (Shanghai) presented a report on how the new policy and economic landscape is shaping agriculture and the fertilizer sector, offering high praise for the development of humic acid fertilizers. Meanwhile, Li Rong, Director of the Soil and Fertilizer Division at the National Agricultural Technology Extension Service Center of the Ministry of Agriculture, delivered a briefing on the promotion of new‑type fertilizers in China and an analysis of related support policies, underscoring—through these policies—that advancing humic acid fertilizers is both an inevitable trend and a measure that benefits the nation and its people.

Amid eager anticipation, the long‑awaited moment arrived. Ji Jingtao, Vice President of Shandong Agricultural University; Li Rong, Director of the Soil and Fertilizer Technology Division at the National Agricultural Technology Extension Service Center of the Ministry of Agriculture; Shang Zhaocong, Deputy Director of the National Fertilizer Quality Supervision and Inspection Center (Shanghai); Zeng Xiancheng, Chairman of the China Humic Acid Industry Association; Li Tao, Deputy Director of the Shandong Provincial Soil and Fertilizer Station; Zeng Feng, Deputy Editor‑in‑Chief of the China Cooperative Times and Editor‑in‑Chief of China Agri‑Materials Media; as well as Ma Xuewen, General Manager, and Ding Fangjun, Deputy General Manager, of Shandong Nongda Fertilizer Technology Co., Ltd., cut the ribbon to officially inaugurate the event. Amid thunderous applause, China’s first million‑ton‑capacity humic acid fertilizer industrial park was grandly opened at Nongda Fertilizer, marking a new era in the company’s research, development, and widespread application of humic acid fertilizers—and a significant milestone in the evolution of humic acid fertilizer technology.

In the afternoon, Professor Yang Yuechao of the University of Florida’s Tropical Education and Research Center delivered an in-depth presentation on the global applications of humic acid and its underlying mechanisms. His remarks enabled attendees to learn that Nongda Humic Acid Fertilizer not only achieves full market coverage in Shandong Province and extends its reach to 22 provinces and municipalities, but also enjoys robust international sales, with product quality at an internationally leading level—further bolstering confidence in pursuing the humic acid sector. At the event, Ding Fangjun, Deputy General Manager of Nongda Fertilizer Industry, outlined the company’s development journey in the humic acid fertilizer field, highlighting its dedicated efforts and achievements across R&D, technology, marketing, and customer service. It is understood that Nongda Fertilizer has been focused on humic acid fertilizers for 18 years, amassing extensive experience and competitive advantages in research, production, and market promotion. Its humic acid products are renowned for their high‑activity formulations and are designed to address soil issues while unlocking the latent efficacy of fertilizers. For eight consecutive years, the company has ranked first nationwide in sales, having restored and improved over 50 million mu of Chinese farmland. Tian Xiao, a consultant at Shandong Nongda Fertilizer Technology Co., Ltd., presented “The Practice of Innovative Marketing Models at Nongda Fertilizer,” using clear and accessible language to introduce the company’s “Eighteen Marketing Strategies.” He emphasized that Nongda does not merely sell fertilizers—it also teaches customers how to market effectively and manage inventory. Guided by a spirit of responsibility toward clients, the company puts customers first, serving all customers wholeheartedly. By partnering with Nongda, customers gain not only superior‑quality products but also cutting‑edge marketing support, ensuring peace of mind. Following this, Yang Yongxing, General Manager of Nongda Fertilizer’s marketing division, delivered a report titled “New Product Launch and Autumn Marketing Policy Briefing.” He analyzed the current agro‑input market environment and opportunities, noting that factors such as weather conditions, market trends, land‑transfer dynamics, and channel pressures have collectively contributed to a subdued market climate. Nevertheless, Nongda Fertilizer has bucked the trend, posting a 30% year‑over‑year increase in overall sales, with particularly strong momentum in humic acid fertilizer sales. Subsequently, General Manager Yang unveiled 18 new humic acid fertilizer products, providing detailed insights into their unique features and benefits. While serving and benefiting farmers, Nongda Fertilizer remains deeply grateful to its distributors, who play a vital role in the company’s growth. To further strengthen distributor confidence and motivation, the company has introduced a series of supportive measures and incentive programs, empowering dealers to perform even more effectively.

Finally, Nongda Fertilizer Industry, in collaboration with Ping An Bank, held a credit‑line signing ceremony for its top-performing distributors.

Humic acid contains a variety of functional groups and exhibits strong chemical and biological activity. Developed over eight years through painstaking research by experts and professors at China Agricultural University, this active humic‑acid fertilizer is an environmentally friendly soil amendment that simultaneously enhances fertilizer use efficiency, conserves energy, improves soil health, and helps remediate soil contamination. By nourishing the soil, it fosters a harmonious relationship between soil and product, while promoting environmental sustainability and food safety. China’s first million‑ton‑scale humic‑acid fertilizer industrial park has opened at China Agricultural University Fertilizer Co., Ltd., earning high praise and widespread recognition from industry leaders and specialists. When it comes to building soil fertility, safeguarding the ecological balance of our soils, and ensuring food‑safety at its source, who else but China Agricultural University’s active humic‑acid fertilizer can shoulder such a vital responsibility?