【Honors】Fang Xiaojun, Vice President of Nongda Fertilizer Industry, has won the “Great Endeavor, Heart of Agriculture: Pioneering Figure” award!

On December 1, we launched the voting for the “Daye Nongxin – Pioneering Figures” selection, inviting you to cast your vote for Ding Fangjun, the technical leader and general manager of technology at Nongda Fertilizer.

Thank you for your votes and shares over the past ten-plus days, and for your continued support of Nongda Fertilizer. On December 12, in Bo’ao, Hainan, at the “China New Farmer Development Summit Forum and Daye Nongxin·Pioneer Figures” awards ceremony—co-hosted by the China Agricultural Film and Television Center, the Rural Affairs Channel of Xinhuanet, and the New Farmer Development Committee of the China Well-off Construction Research Association, and organized by Siweidao International Culture & Media (Beijing) Co., Ltd.—Ding Fangjun was honored with the top prize.

According to reports, starting this October, the organizers conducted in-depth interviews with more than 1,000 new farmers across the country, covering ten major agriculture-related sectors. Following preliminary, secondary, and final evaluations, 40 pioneering figures were selected from a shortlist of 100 and honored at a ceremony. At the event, Nongda Fertilizer was recognized as an “Regional Agricultural Support Partner” by CCTV‑7 and Xinhuanet—aligning perfectly with the company’s strategy, unveiled at the Nanjing Consensus Conference, of “focusing on crops and pursuing deep, comprehensive solutions.”

In 2019, Nongda Fertilizer will remain committed to humic acid, firmly cementing its position as China’s leading brand in humic‑acid fertilizers. It will not only offer four cutting‑edge product lines and solutions—active humic acid, coated controlled‑release fertilizers, functional biofertilizers, and soil conditioners—tailored to diverse regions and crops, but will also steadfastly continue its efforts in demonstration projects, field visits, outreach, and distribution, fully leveraging the competitive edge of “fertilizers that have been ‘university‑educated.’”

Ding Fangjun stated: “Having been awarded this prestigious honor, Nongda Fertilizer Industry will continue to serve as a model and pioneer, staying true to its original aspiration and keeping its mission firmly in mind. We will develop and produce even more efficient ‘Humic Acid Plus’ fertilizer products, invigorate the driving forces of rural revitalization, propel rural development, support green agriculture, and foster new momentum for a thriving industry.”