[Nanjing Consensus Conference] Nongda Fertilizer Industry’s “Nobel Prize”—the Profit‑Sharing Award for the Community of Shared Interests
Release Date:
2018-12-11
Nongda Fertilizer Industry’s “Nobel Prize”—the Profit‑Sharing Award for the Community of Interests
Nongda Fertilizer Industry’s “Nobel Prize”
—Profit-sharing bonus for the community of interests
Recently, in Nanjing, Nongda Fertilizer Industry grandly convened its 2019 Marketing Summit, themed “Embrace New Opportunities, Create New Value.”
At the meeting, Ma Xuewen, Chairman and General Manager of Nongda Fertilizer Industry, delivered a report titled “Reaching New Consensus, Building a Community.” He urged all distributors to join forces with Nongda Fertilizer Industry to forge a new consensus and cultivate a true community—moving beyond mere colleagues to become comrades. He emphasized the company’s mission and vision: “to help more farmers achieve greater economic returns,” while striving to establish a customer‑centric, product‑leading competitive model and a stakeholder‑aligned team‑marketing approach. The company will focus on deepening its expertise in specific crops and address the tension between the technological sophistication of its products and users’ lack of familiarity through a strategy of “comparison‑based communication, hands‑on demonstrations, and strategic distribution.”
At the meeting, Nongda Fertilizer Industry presented the inaugural “Community of Shared Interests Dividend Award” to its members. Dealers have dubbed it Nongda Fertilizer’s “Nobel Prize,” as it represents the highest‑level honor in the company’s extensive awards program—returning tangible funds from the company’s net profits directly to distributors, thereby benefiting them and further supporting the growth and expansion of the community of shared interests.
According to reports, the Profit‑Sharing Bonus for the Community of Shared Interests was established by Nongda Fertilizer Industry in early 2018 to implement the principle of a community of shared interests, and the company subsequently formulated and promulgated the “Administrative Measures for the Implementation of the Strategic Fund for the Sustainable Development and Growth of Key Major Customers.”
During the awards ceremony, Ma Xuewen first extended his congratulations and expressed his respect to the honored customers. He also emphasized that the “Community of Shared Interests Dividend Award” is a long‑term, ongoing recognition—there are no tiers or caps, no limit on the number of recipients, and everyone has a chance to win. He encouraged all distributors to join Nongda Fertilizer in 2019, forging a true community of shared interests, making full and effective use of all Nongda Fertilizer’s resources, and growing together with the company—advancing and sharing both successes and challenges. In doing so, they will deliver top‑tier products and comprehensive farming solutions to growers, creating a win‑win outcome for farmers, distributors, and the Nongda platform alike.
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