[New Year Work Kickoff] – 2 “Four ‘Dare to’”s are the concrete embodiment of the sense of responsibility among Nongda Fertilizer Industry employees.

In the Year of the Golden Pig, Nongda Fertilizer has sounded the clarion call for a second entrepreneurial journey—writing a new chapter and setting sail anew to forge a brighter future—calling on a large contingent of capable and responsible Nongda Fertilizer professionals to join forces and strive together. Ma Xuewen, Chairman and General Manager of Nongda Fertilizer, emphasized that every employee’s personal growth must align with the company’s overarching development trajectory and be underpinned by a strong sense of responsibility.

Ma Xuewen has always set the standard and led by example. Over the past 24 years, he has put the needs of farmers first, held the development of Nongda Fertilizer high in his heart, and guided the company through countless challenges, achieving one breakthrough after another. As a result, he has become a beacon, a benchmark, and a mirror for all at Nongda Fertilizer.

As Nongda Fertilizer embarks on its second entrepreneurial journey, we call on every member of the Nongda Fertilizer team to emulate General Manager Ma and other “founding veterans,” striving to be individuals who embody a strong sense of responsibility, dare to take on challenges, and excel at fulfilling their duties.

From the perspective of one’s career development, only those who are dedicated and committed, fulfill their duties conscientiously, and take responsibility with initiative can earn a place of prominence.

From the perspective of each employee’s small family, we are the “pillars” of our households. If we don’t take action, how can we provide for our families and set a good example for our children?

From the perspective of the company’s platform development, the Nongda Fertilizer Platform and each member of the Nongda Fertilizer team are in a relationship of mutual growth: your sense of responsibility and proactive contributions help strengthen the platform, while the platform’s continued expansion and success, in turn, will provide you with an even broader stage for career advancement.

Taking responsibility with courage is essential for the growth of every individual and every family, and it forms the foundation for the development of Nongda Fertilizer Industry.

What is the profound significance of the “Four Courageousnesses”?

Ma Xuewen has distilled and profoundly elucidated the essence of a spirit of courageous responsibility into “four ‘dare tos’”: “Every employee must align with the company’s overarching development agenda; dare to meet customer needs; dare to strive for the company’s growth; dare to confront challenges head-on; and dare to take responsibility for any mistakes.” These “four ‘dare tos’” represent the specific expectations and requirements that Nongda Fertilizer Industry places on its employees as it embarks on its second entrepreneurial journey.

“Courageously meeting customer needs” means putting the customer at the center, adopting a problem‑oriented approach, and prioritizing customer value. It requires steadfastly implementing the company’s market‑driven, technology‑leading model—addressing customer pain points through internal and external experts to develop appropriate products and solutions—while directly confronting the challenges and demands customers face in fertilizer procurement, sales, application, and crop cultivation. We must also vigorously promote the company’s “delivering superior cost‑effectiveness” strategy, integrating product, customer, and team perspectives to bring higher‑value humic acid to more farmers’ fields, enabling them to realize greater economic benefits. When confronted with practices that disregard or fail to meet customer needs, or that infringe upon customer interests, we must speak up boldly and take decisive action.

“Daring to strive in the face of the company’s development” means putting the company’s overall performance at the center, prioritizing the maximization of corporate value over individual KPIs, and, together with the Nongda Fertilizer platform, forging a sense of unity as one family, pulling together with shared vision and concerted effort. In times of prosperity, we can build on our successes and achieve even greater results; in times of adversity, we remain steadfast, bravely step forward, shoulder the responsibility, and serve as a pillar of strength.

“Facing difficulties with courage and stepping up to meet them” means confronting challenges without fear and addressing problems head-on, rather than shying away. In the course of Nongda Fertilizer Industry’s second entrepreneurial journey, we will inevitably encounter a host of obstacles and issues. It is imperative that every member of the Nongda Fertilizer team remain undisturbed by personal interests and unshaken by adversity, each assuming their own responsibilities, diligently performing their duties, and striving to elevate their professional competence. We must cultivate a spirit of boldly tackling difficulties and taking on responsibility—blazing new trails through mountains and building bridges over rivers—constantly seeking solutions, devising effective measures, and resolving pressing challenges.

“Taking responsibility for mistakes” means confronting errors head-on without shirking accountability and facing failure without backing down. As the saying goes, “No one is perfect,” and as a company pioneering the research, development, and commercialization of novel humic‑acid products, resolving the tension between the technology of our offerings and the uncertainty experienced by users is both challenging and exhausting—there’s no ready-made playbook to follow, and we must keep forging ahead through trial and error. Mistakes along the way are inevitable; the crucial question is whether we have the courage to own up to them, and whether we are willing and able to step up and shoulder that responsibility.

We are confident that, with the commitment and proactive efforts of all employees at Nongda Fertilizer, the company’s second entrepreneurial journey will surely achieve even greater success. Moreover, we firmly believe that those who dare to take responsibility and forge ahead will undoubtedly find greater fulfillment and recognition within Nongda Fertilizer.