In the height of summer, the blazing sun scorches the land of Qilu as combine harvesters rumble into a sea of golden wheat. With each turn of the machine’s gears, plump grains cascade forth like a golden waterfall. Yet at this moment, even more striking than the rolling waves of grain are the dozens of live‑streaming rigs set up across the field—this is no ordinary scene of harvest; it is the vivid reality of Shandong Nongda Fertilizer Technology Co., Ltd.’s (hereafter referred to as “Nongda Fertilizer”) “Nongda Humic Acid: Harvesting China” campaign, featuring a hundred live‑streamed on‑site wheat‑harvest events. Farmers, experts, and corporate representatives alike have their eyes fixed on this spectacle, together witnessing the bountiful miracle born from the synergy of technology and the land.
The “Seeing Is Believing” Agricultural Input Revolution: Transparent Verification Replaces Vague Promises
“Whether a fertilizer is good or not ultimately depends on the harvest, but past marketing campaigns have always left people uneasy,” said an experienced farmer who has worked in the Central Plains wheat region for many years, echoing the sentiments of countless growers. To address this pain point, Nongda Fertilizer abandoned traditional self‑promotional tactics and launched a nationwide initiative: a series of 100 live‑stream events covering the country’s key wheat‑producing areas. The broadcasts put the spotlight on real‑time scenes: combine harvesters cutting grain on site, freshly harvested wheat being weighed immediately, agricultural experts offering instant analysis, and all data displayed in real time—entirely unedited. During one such livestream in Jimo, Qingdao, large-scale grain farmer Jiang Zhengming, gazing at the actual yield figures from his own field, couldn’t hide his excitement: “I’ve been using Nongda fertilizer since 2012—when I use it, I get higher yields and more profit!” This nationwide series of 100 live streams has sparked a profound transparency revolution in the agricultural inputs sector.
Technology as the plow, tilling the fertile soil: The robust backbone behind the data.
Behind the dazzling livestream scenes lies Nongda Feiyi’s decades‑long, deeply rooted technological foundation. The company operates four national‑level research platforms, including a National Enterprise Technology Center and the Ministry of Agriculture and Rural Affairs’ Key Laboratory for Humic Acid Fertilizers, bringing together six high‑caliber experts at or above the provincial/ministerial level, along with dozens of PhDs and master’s degree holders—its R&D capabilities rival those of an entire college. Its four core technologies—Rich Soil & Robust Veins, Blue‑Black Intelligent Control, Source‑Bacteria Probiotics, and Pure‑Land Regeneration—are lauded by experts as internationally leading or advanced. In the livestream, senior agronomist Liu Lu laid out the numbers: “We harvested 1.48 mu of wheat, generating gross revenue of 1,789.76 yuan, with investment costs of 1,060 yuan, yielding a net profit of 729.76 yuan.” This precisely exemplifies how technology empowers a pivotal leap—from boosting yields to enhancing value.
Rooted in the Land, Thriving Toward the Sun: The Era‑Defining Responsibility of Agribusinesses
Ma Xuewen, Chairman of Nongda Fertilizer Industry, personally visited the wheat-harvest site in Yucheng, Dezhou. Under the blazing sun, he engaged warmly with local farmers, sharing in the joy of a bountiful harvest. He remarked, “China’s land, China’s grain—where does the prosperity of our people come from? I believe that is the root. It is this very root that binds us together. Nongda Fertilizer Industry was born out of agriculture; its very essence is farming. We will remain steadfast in this mission and philosophy, serving the Chinese people for more than a century.”
The Wheatfield’s Lesson: A Blueprint for High-Quality Development in the Fields
As the 100‑day livestream series drew to a successful close just as the summer grain harvest was being brought in, a set of figures underscored its impact: total views exceeded 100 million, coverage spanned more than 100 counties across key wheat‑growing regions, and sales of related new products surged significantly. Yet even more important than the numbers is that the initiative has provided a highly valuable “field case study” for the agricultural inputs sector—and for advancing high‑quality agricultural development at large. Song Chenghui, a dealer in Yucheng, Dezhou, remarked: “Nongda Fertilizer has demonstrated remarkable courage by placing its products under the scrutiny of the most rigorous tests, using concrete evidence to highlight the value of science and technology. We must wholeheartedly promote this approach.”
As the cameras of the hundredth livestream slowly fade, the reverberations stirring across the fields are far from over. Guided by its mission to help more farmers access better fertilizers and achieve greater yields, Nongda Feiyе has turned the land into its canvas and bountiful harvests into its ink, setting a clear course for high‑quality agricultural development: only by embedding science and technology deep in the fertile soil and nurturing integrity under the sun can we reap the most solid and sustainable future.
