On September 26, the 2026 Science-and-Technology‑Empowered Agriculture Summit for Liaoning and Inner Mongolia, themed “The Great Way Lies in Simplicity, Mindful Agriculture,” was held at the Tianfeng International Hotel in Shenyang. Dealers and partners of Nongda from Liaoning, Inner Mongolia, and other regions gathered to witness a major agricultural event driven by technology. The summit focused on the evolving landscape of the industry, explored new pathways for growth, and comprehensively showcased Nongda Group’s unwavering commitment and robust capabilities in leveraging technology to empower agriculture and co‑creating a sustainable future through exceptional service.
Strategic Leadership: Escaping the Red Ocean and Winning the Future Through Value
In his opening address, Xia Haimeng, Assistant to the General Manager of Nongda Group, pointed out that the agricultural inputs industry has entered a period of profound transformation. Only by steadfastly pursuing technological innovation and adopting a product‑value‑driven marketing strategy can companies break free from the “red ocean” of homogeneous competition. Leveraging its deep expertise in the humic acid sector, Nongda Group has earned numerous prestigious accolades, including the “Manufacturing Single‑Item Champion” title and the “National Invention Award,” while consistently upholding the principle of “putting growers’ profits first.” He urged distributors to proactively establish demonstration plots, host high‑quality field tours, and amplify their outreach efforts, using tangible results to drive a transformative leap from quantitative growth to qualitative improvement.
Breaking the Impasse: Shifting from Product Sales to Service Delivery, and Building a Regional Agricultural Service Network
Faced with declining profits and customer attrition in traditional distribution channels, renowned marketing consultant Zhang Fangjin argues in his report, “New Pathways for Distributor Growth in the New Agricultural Era,” that distributors must shift from simply “selling fertilizer” to “offering bundled services,” becoming providers of comprehensive crop‑management solutions. He emphasizes that by delivering integrated services—such as soil testing and agronomic guidance—distributors can empower large-scale farmers and agricultural cooperatives, establish regionally rooted agricultural service networks, and achieve a fundamental transformation from a transaction‑driven model to a service‑oriented one.
AI Empowerment: A Knowledge Brain + Field Advisor, Paving the Way for a New Smart Agriculture Ecosystem
“AI is not just a concept—it’s a tangible force driving productivity.” In his presentation, “AI-Driven New Ecosystem for Agricultural Services,” Wang Kun, Director of the Big Data Center at Nongda Group, demonstrated live how Nongda AI supports real-world agricultural applications. The system has built an “Agricultural Science Knowledge Brain” that covers the entire crop lifecycle, boosting knowledge‑retrieval efficiency by 300% and enabling intelligent field‑condition diagnostics, question‑answering, and tailored solution generation. Looking ahead, Nongda AI will also power livestreaming platforms and interactive hubs for large-scale farmers, bringing technology directly into the fields.
Policy Implementation: Principles Guide Action, Services Are Close to Farmers
Zhang Yang, Director of the Liaoning–Mongolia Branch of Nongda Group, reiterated the core philosophy of “The greatest truths are the simplest; righteous intention guides agriculture” during his policy briefing. He emphasized that all efforts must center on farmers, land, and crops, returning to product performance and focusing on value creation. By 2026, Nongda will continue to refine its market strategies and service support, working hand in hand with distributors to turn technology into bountiful harvests for farmers.
Crowning of Honor: Paying Tribute to Contributors, Uniting Hearts and Minds
During the conference, Nongda Group solemnly honored distributors who made outstanding contributions in 2025, presenting the “Outstanding Contribution Award,” the “Key Contribution Award,” and the “Small Fertilizer Contribution Award,” thereby setting a benchmark and boosting confidence and momentum across the board for a win-win future.
On-site orders are booming, and technology-driven solutions have earned widespread recognition.
Fueled by both policy support and technological innovation, the on-site ordering session was marked by a vibrant atmosphere, with distributors eagerly placing orders, underscoring their strong endorsement of Nongda’s products and business model.
The 2026 Liaoning–Mongolia Summit concluded successfully, yet the new journey of leveraging technology to empower agriculture has only just begun. The faculty and students of China Agricultural University will remain true to their original aspiration of “serving agriculture with integrity,” using technology as the plow and service as the fertile soil, and working hand in hand with our broad network of partners to jointly paint a new vision of bountiful harvests on the black earth.
