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Nongda Group’s New Media Training: Unlocking a New Chapter in Marketing

Release Date:

2024-02-28

The group is closely following the teacher’s lead in taking the first step toward digital marketing: building a Douyin content matrix.

To keep pace with the evolving new‑media landscape, enhance its digital capabilities, and bolster brand growth, Nongda Group recently convened its 2024 New‑Media Marketing Consensus Conference. The group specially invited Professor He Lei and his team to provide an in-depth exploration of digital marketing principles for all employees and to deliver a series of hands‑on training sessions.
Teacher He Lei and his team thoroughly analyzed the critical importance of digital marketing for businesses, outlining a comprehensive blueprint for the Group’s digital marketing strategy.
The group, closely following the instructor’s guidance, launched a series of intensive initiatives to take the first step in digital marketing: building a Douyin content matrix. Drawing on their own vivid examples from creating short videos, Teacher He Lei’s team conducted a week-long training program covering essential new-media fundamentals, video‑shooting techniques, and how to use software for video editing. Through a combination of video demonstrations, detailed explanations, and hands-on practice, the instructors provided comprehensive training on using the Douyin platform, helping company staff manage their Douyin accounts and laying the groundwork for establishing a robust Douyin content matrix.
The Group is proactively implementing a new‑media strategy, centering on the Group itself and leveraging customers, business units, and functional departments as its three key pillars to jointly establish a new operational framework for Douyin, build a Douyin content matrix, and usher in a new chapter in digital marketing.
This new-media operations training session has enhanced the group’s staff members’ competence in new‑media work, broadened their perspectives for marketing initiatives in the coming year, and laid the groundwork for building a more authoritative, higher‑caliber new‑media platform for communication and promotion.

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