The East China Regional Suzhou‑South Branch’s order‑placement conference concluded successfully, with three key strategies driving on‑site orders to exceed 3,000 tonnes.

Release Date:

2024-05-12

A customer-centric approach that integrates production‑expansion strategies, services, and marketing philosophies.

As spring plowing and preparation for the planting season are in full swing, fertilizer sales have entered their peak period, with the Jiangsu‑South Branch of the East China Region actively holding order‑placement meetings. Recently, a rice‑fertilizer ordering event organized by the Xinghua area of the Taizhou City branch concluded successfully. The event not only drew enthusiastic participation from first‑ and second‑tier distributors but also invited leading local farmers to attend. According to statistics, the gathering attracted 240 attendees, with on‑site orders totaling more than 3,000 tons, and additional orders are expected in the coming weeks.

For seven years, Nongda Group has been deeply rooted in the fertile land of Xinghua, earning the praise and trust of large-scale farmers through high‑quality products and meticulous service. The successful conclusion of this order‑placement event was made possible by the seamless collaboration and unwavering support of Xinghua distributors, General Managers Xu and Xiao, as well as the thoughtful planning and thorough preparation undertaken by the Sunan Branch team. Of course, it would not have been possible without the confidence and backing of our esteemed growers.

Upon investigation, Branch Manager Wang Zhifeng, drawing on years of market experience and keen market insights, put forward three key strategies that laid the groundwork for the resounding success of the ordering conference.

First, there is the business model of “building a thousand-ton town.” By working closely with distributors Mr. Xu and Mr. Xiao to jointly develop sales strategies, we break down sales targets down to each township, ensuring steady sales growth in every region. This precise market positioning not only boosts distributors’ sales enthusiasm but also strengthens the confidence of large-scale farmers.

Secondly, emphasis was placed on product differentiation. In a highly competitive market, differentiating products has become key to attracting customers. The Sunan Branch, by gaining a deep understanding of market demands and customer preferences, introduced competitively positioned offerings that met customers’ diverse needs. At the same time, it underscored that product differentiation extends beyond differences in appearance and functionality—it also encompasses variations in quality and service. Only by continuously enhancing product quality and service standards can a company stand out in an increasingly fierce competitive landscape.

Finally, we conducted target-setting and thorough communication with our customers. Prior to the meeting, Business Manager Hou Jian held extensive discussions with Dealer General Manager Xu, and based on last year’s sales performance and current market trends, they established realistic sales targets for each farmer. This clear‑cut, goal‑oriented approach helped customers gain a sharper understanding of their sales assignments, while also enhancing their execution capabilities and sense of responsibility.

The successful hosting of this ordering conference underscores the Sunan Branch’s strength in marketing and reflects its unwavering commitment to a customer‑centric approach, seamlessly integrating production‑expansion strategies, service excellence, and innovative marketing concepts. Moving forward, the Sunan Branch team will continue to uphold the values of “integrity, innovation, and win‑win collaboration,” driving market growth, delivering higher‑quality products and services to our customers, and helping more farmers achieve greater economic benefits.

CCTV.com reports: Against the backdrop of comprehensively advancing rural revitalization and accelerating agricultural modernization, agricultural scientific and technological innovation has become a key driving force for green agriculture. Leveraging the research platforms of Shandong Agricultural University, Shandong Nongda Fertilizer Technology Co., Ltd. has successfully developed a new functional foliar fertilizer called “Nongda Leaf Power.” Field trial data confirm that this product significantly enhances crop photosynthetic efficiency and improves fruit quality, offering a fresh solution for boosting agricultural productivity and quality.

2026-04-28

The postdoctoral proposal defense at Nongda Fertilizer Industry marks the beginning of a new chapter in agricultural research.

On April 21, the review meeting for the postdoctoral proposal defenses of Dr. Li Pei and Dr. Cong Ping was held at the Agricultural University Fertilizer Company. Distinguished experts—including Academician Xu Minggang from Shanxi Agricultural University, Professors Zhang Min and Wan Yongshan, Dean Zhu Ge Yuping from Shandong Agricultural University, and Minister Gao Xia of the Soil and Fertilizer Department at the Shandong Provincial Agricultural Technology Extension Center—gathered to jointly embark on a new chapter in agricultural research.

2026-04-28

The Fertilizer Branch of the China Agricultural University Alumni Association hosted a “Symposium on High-Quality Development of China’s Fertilizer Industry” in Sanya, jointly charting a new roadmap for industry transformation and talent cultivation.

On December 6–7, the Fertilizer Branch of the China Agricultural University Alumni Association hosted the “Symposium on High-Quality Development of China’s Fertilizer Industry” in Yazu, Sanya.

2026-02-03

Nongda Technology has become the first company from Shandong Province to list on the Beijing Stock Exchange in 2026.

Taian City has consistently regarded promoting corporate IPOs as a key lever in building a strong, new‑type industrial city, and has innovatively established working mechanisms such as leadership‑assigned oversight for listed companies, empowerment task forces, one‑stop service via a single official letter, and direct communication channels between disciplinary inspection authorities and enterprises.

2026-02-03

Shandong’s first IPO of the year! Shandong Agricultural University Technology listed on the Beijing Stock Exchange.

On January 28, Shandong Agricultural University Fertilizer Technology Co., Ltd. was listed on the Beijing Stock Exchange, becoming the first company in Shandong Province to debut on the A-share market this year.

2024-09-14

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The East China Regional Suzhou‑South Branch’s order‑placement conference concluded successfully, with three key strategies driving on‑site orders to exceed 3,000 tonnes.

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