To enable more farmers to access higher‑quality fertilizers and advance the sustainable development of Chinese agriculture, on July 7, Nongda Fertilizer Industry held its Autumn Marketing Summit—under the theme “The Great Way Lies in Simplicity: Mindful Agriculture”—alongside the “Remarkable Humic Acid: A Forum on Supporting Chinese Agriculture,” both of which were grandly convened in Yantai.
At the outset of the meeting, Zeng Xiancheng, Honorary President of the China Humic Acid Industry Association, delivered an enthusiastic address, noting that Shandong Agricultural University Fertilizer Co., Ltd. has consistently remained at the forefront of humic acid technology research and new‑product development, wholeheartedly committed to the promotion and application of humic acid fertilizers, and has thus become a leading exemplar in advancing the development of China’s humic acid fertilizer industry.
Cultivated land is the foundation of food production, and fertilizer is the “food” of crops. Li Rong, former deputy director of the Farmland Protection Center of the former Ministry of Agriculture and Rural Affairs, stated that from the yield‑increasing trials of humic acid fertilizers initiated in 2012—commissioned by Shandong Agricultural University Fertilizer Co., Ltd. to the National Agricultural Technology Extension Service Center—to the soil‑improvement demonstration projects using humic acid, which were entrusted in 2022 to the Farmland Quality Monitoring and Protection Center of the Ministry of Agriculture and Rural Affairs, more than a decade of research has thoroughly validated the efficacy of Shandong Agricultural University Fertilizer’s humic acid fertilizers and yielded highly satisfactory results.
Following deliberation and decision by the China Humic Acid Industry Association, Ma Xuewen, Chairman of Nongda Fertilizer Co., Ltd., has been appointed Director of the “National Center for Promoting Soil–Fertilizer Harmony,” a department directly affiliated with the Association, and was presented with his appointment letter on the spot.
“This is a weighty responsibility,” said Chairman Ma Xuewen upon receiving his appointment letter. “Going forward, we will take our efforts to promote humic acid to an even deeper and more solid level.”
Zhang Ming, Director of the Marketing Planning Center at Nongda Fertilizer Industry, announced the establishment of the Humic Acid Promotion Stations. He stated that Nongda Fertilizer will set up these stations and build a three-tiered humic acid promotion system, launching the “Three‑One Project”: one promotion center, one hundred humic acid promotion stations, and ten thousand humic acid promotion ambassadors, leveraging the stations as platforms to deliver comprehensive services. At the forum, a plaque‑presentation ceremony was held for the humic acid technology promotion service stations.
On June 24, the 2023 National Science and Technology Awards Ceremony was held in Beijing, where Shandong Nongda Fertilizer Technology Co., Ltd. was awarded the Second Prize of the National Invention Award. Ding Fangjun, Deputy General Manager of Nongda Fertilizer, who had just returned from receiving the award, delivered a keynote speech titled “Product Development Philosophy and Application of Core Technologies.”
Establishing stable customer relationships is key to the company’s sustainable development. To further create a safe, efficient, and reliable production environment and ensure robust supply capabilities for our customers, Zhu Jun, Deputy General Manager of Nongda Fertilizer Co., Ltd., presented an update on production improvements and quality assurance measures.
Xia Haimeng, Assistant to the General Manager of Nongda Fertilizer and Director of the Shanhe Region, delivered a report on “How to Enhance Customer Business Quality.” Centering on product innovation and upgrading, brand‑building enhancement, innovative and upgraded marketing strategies, and elevated team‑level service, Mr. Xia presented a compelling overview to the audience. He emphasized that the company must adhere to a product‑leadership strategy—leveraging product excellence to deliver tangible value. Furthermore, products should consistently create value for users, and by integrating online and offline channels, the company can strengthen its brand identity. At the same time, it is essential to develop marketing models that align with the current evolving market landscape, ensuring agility and responsiveness to market trends.
As a leading enterprise in the humic acid fertilizer sector, Nongda Fertilizer showcased its latest achievements in the research, development, production, application, and promotion of humic acid fertilizers at the forum. The event further advanced the R&D and practical application of humic acid fertilizer technologies, providing strong support for green agricultural development. Looking ahead, Nongda Fertilizer will remain committed to its corporate mission of “enabling more farmers to access better fertilizers,” continuously innovating and promoting cutting-edge products and crop‑management services, thereby contributing even more to China’s agricultural modernization, rural development, and farmers’ prosperity.
