SHANDONG AGRICULTURAL UNIVERSITY FERTILIZER TECHNOLOGY CO., LTD.
Shandong Agricultural University Fertilizer Technology Co., Ltd. is a national high-tech enterprise integrating the research and development, production, sales, and technical services of innovative fertilizers. The company is committed to providing farmers with comprehensive, scientifically sound, and highly efficient crop‑cultivation solutions and services, helping them achieve greater economic returns.
Founded in 2002, Nongda Fertilizer is a national “single‑product champion” demonstration enterprise in the humic acid fertilizer industry and the drafting organization for the industry standard on humic acid compound fertilizers. Its key technologies for reducing fertilizer application while enhancing efficiency have been awarded the First Prize for Scientific and Technological Progress of Shandong Province and the China Patent Excellence Award. Today, the company boasts an annual production capacity of 2 million tons of advanced fertilizers, employs over 1,100 staff members, and operates across China as well as in Japan, South Korea, Singapore, New Zealand, Brazil, Spain, Ukraine, Malaysia, and other countries and regions, earning widespread acclaim.
Rongda Fertilizer Industry places technological innovation at its core and has established eight provincial‑level or higher research platforms, including the National Enterprise Technology Center, the National Postdoctoral Research Station, the National Engineering Laboratory for the Efficient Utilization of Soil and Fertilizer Resources, and the Ministry of Agriculture’s Key Laboratory for Humic Acid‑Based Fertilizers. The company employs 165 technical personnel, among whom 56 hold intermediate or senior professional titles, and collaborates with more than 30 external experts. It has undertaken over 80 national, provincial, and municipal research projects, participated in the formulation of four national standards, seven industry standards, 22 local or group standards, and 60 enterprise standards, filed more than 100 patent applications, and been granted 47 invention patents and four software copyrights. The company has also received 19 science and technology awards at the provincial and ministerial levels. Furthermore, the “Rongda” trademark has been recognized as a Well‑Known Trademark in China and designated by the China Humic Acid Industry Association as the leading brand for humic acid fertilizers in the country.
Nongda Fertilizer Industry takes innovative new‑type fertilizers as its core strategic direction, placing customers at the center of its operations. By integrating four proprietary core technologies—humic acid activation, coated controlled release, biocontrol with functional microorganisms, and soil conditioning—it has developed the “Humic Acid+” product series, which is characterized by stable quality, unique efficacy, strong market adaptability, and forward‑looking innovation. Furthermore, by consolidating agricultural cultivation data and leveraging advanced analytics to uncover high‑efficiency fertilization practices, the company has crafted comprehensive crop‑specific solutions. These solutions enable farmers to produce crops with superior quality, improved appearance, earlier market entry, and higher yields, fostering a harmonious balance of nutrients among crops, soil, fertilizers, and water, and achieving the goals of soil health, nutritional equilibrium, and integrated soil–fertilizer synergy.
Relying on technical services and leveraging the College of Agricultural Chemistry as its platform, Nongda Fertilizer Industry has established a three-tier training and extension team comprising an expert panel, an agricultural chemistry lecturer corps, and a grassroots outreach group. The company emphasizes demonstration‑based, comparative‑observation, and participatory dissemination models, while utilizing digital agriculture platforms and mobile service terminals to deliver specialized technical support to farmers. This approach bridges the gap between the technological sophistication of new products and farmers’ lack of familiarity, enabling them to apply fertilizers effectively and appropriately.
Looking ahead, Nongda Fertilizer will remain true to its original aspirations and steadfastly uphold its corporate mission of “helping more farmers achieve greater economic returns.” The company will continue to drive industry–university–research collaboration in technological innovation, deepen advancements in humic acid applications, biological pest control, and soil improvement, expand smart digital‑agriculture management solutions, and integrate upstream and downstream segments of the value chain, thereby contributing innovative momentum to China’s agricultural modernization, rural development, and farmers’ prosperity.
